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Watch: Mr Erbil is a headline-grabbing gentleman’s fashion club of male feminists in Iraq

They hope to paint a positive picture of their country, beyond the war and strife.

Meet the most fashionable group of Iraqi men, a gentlemen’s club called “Mr Erbil”. They use fashion as a medium to get their message across to the masses, in the hope that others get to see a side of their country that war and strife have all but obliterated.

According to the video above, Mr Erbil originated in the Iraqi region of Kurdistan, and takes its fashion inspiration from traditional Kurdish effendi culture. But fashion is not the only thing here. For Mr Erbil champions women’s rights by sharing posts, stories and articles on their Facebook page.

Having featured in top fashion magazines around the world, these “non-hipster’ men have turned into an internet sensation. GQ India describes them as being “armed with purpose and impeccable taste”. They have created the perfect combination of heritage, fashion, and messages of empowerment.

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What are racers made of?

Grit, strength and oodles of fearlessness.

Sportspersons are known for their superhuman discipline, single-minded determination and the will to overcome all obstacles. Biographies, films and documentaries have brought to the fore the behind-the-scenes reality of the sporting life. Being up at the crack of dawn, training without distraction, facing injuries with a brave face and recovering to fight for victory are scenes commonly associated with sportspersons.

Racers are no different. Behind their daredevilry lies the same history of dedication and discipline. Cornering on a sports bike or revving up sand dunes requires the utmost physical endurance, and racers invest heavily in it. It helps stave off fatigue and maintain alertness and reaction time. It also helps them get the most out of their racecraft - the entirety of a racer’s skill set, to which years of training are dedicated.

Racecraft begins with something as ‘simple’ as sitting on a racing bike; the correct stance is the key to control and manoeuvre the bike. Riding on a track – tarmac or dirt is a great deal different from riding on the streets. A momentary lapse of concentration can throw the rider into a career ending crash.

Physical skill and endurance apart, racers approach a race with the same analytical rigour as a student appearing in an exam. They conduct an extensive study of not just the track, but also everything around it - trees, marshal posts, tyre marks etc. It’s these reference points that help the racer make braking or turning decisions in the frenzy of a high-stakes competition.

The inevitability of a crash is a reality every racer lives with, and seeks to internalise this during their training. In the immediate aftermath of the crash, racers are trained to keep their eyes open to help the brain make crucial decisions to avoid collision with other racers or objects on the track. Racers that meet with accidents can be seen sliding across the track with their heads held up, in a bid to minimise injuries to the head.

But racecraft is, of course, only half the story. Racing as a profession continues to confound many, and racers have been traditionally misunderstood. Why would anyone want to pour their blood, sweat and tears into something so risky? Where do racers get the fearlessness to do laps at mind boggling speed or hurtle down a hill unassisted? What about the impact of high speeds on the body day after day, or the monotony of it all? Most importantly, why do racers race? The video below explores the question.

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The video features racing champions from the stable of TVS Racing, the racing arm of TVS Motor Company, which recently completed 35 years of competitive racing in India. TVS Racing has competed in international rallies and races across some of the toughest terrains - Dakar, Desert Storm, India Baja, Merzouga Rally - and in innumerable national championships. Its design and engineering inputs over the years have also influenced TVS Motors’ fleet in India. You can read more about TVS Racing here.

This article has been produced by Scroll Brand Studio on behalf of TVS Racing and not by the Scroll editorial team.