There are many reasons Jeff Bezos is the richest man in the world right now. Perhaps one reason is that he doesn’t entertain slideshow-based presentations from his colleagues.
Instead, as he explains in the video above, “We write narratively structured six-page memos.” (His observations start around the 24-minute mark.)
How do meetings at Amazon go, then? “We silently read [memos] at the beginning of each meeting in a kind of ‘study hall’,” said Bezos, adding that the six-page memos are “narratively structured with real sentences, topic sentences, verbs and nouns...not just bullet points.” The aim of the narrative memos is to set the context for interesting discussions and insights, and Bezos found them to be far more effective than presentations.
Bezos admits it is probably the “weirdest meeting culture”, that comes as a culture shock to most new executives. He even humorously likens the idea of quietly reading memos during meetings – which take approximately 30-minutes to read – to high school.
The ban surfaced online around 2004, when an Amazon employee uploaded a copy of an email sent by Bezos on the subject.
The story behind the universally favoured colour - blue.
It was sought after by many artists. It was searched for in the skies and deep oceans. It was the colour blue. Found rarely as a pigment in nature, it was once more precious than gold. It was only after the discovery of a semi-precious rock, lapis lazuli, that Egyptians could extract this rare pigment.
For centuries, lapis lazuli was the only source of Ultramarine, a colour whose name translated to ‘beyond the sea’. The challenges associated with importing the stone made it exclusive to the Egyptian kingdom. The colour became commonly available only after the invention of a synthetic alternative known as ‘French Ultramarine’.
It’s no surprise that this rare colour that inspired artists in the 1900s, is still regarded as the as the colour of innovation in the 21st century. The story of discovery and creation of blue symbolizes attaining the unattainable.
It took scientists decades of trying to create the elusive ‘Blue Rose’. And the fascination with blue didn’t end there. When Sir John Herschel, the famous scientist and astronomer, tried to create copies of his notes; he discovered ‘Cyanotype’ or ‘Blueprints’, an invention that revolutionized architecture. The story of how a rugged, indigo fabric called ‘Denim’ became the choice for workmen in newly formed America and then a fashion sensation, is known to all. In each of these instances of breakthrough and innovation, the colour blue has had a significant influence.
In 2009, the University of British Columbia, conducted tests with 600 participants to see how cognitive performance varies when people see red or blue. While the red groups did better on recall and attention to detail, blue groups did better on tests requiring invention and imagination. The study proved that the colour blue boosts our ability to think creatively; reaffirming the notion that blue is the colour of innovation.
When we talk about innovation and exclusivity, the brand that takes us by surprise is NEXA. Since its inception, the brand has left no stone unturned to create exclusive experiences for its audience. In the search for a colour that represents its spirit of innovation and communicates its determination to constantly evolve, NEXA created its own signature blue: NEXA Blue. The creation of a signature color was an endeavor to bring something exclusive and innovative to NEXA customers. This is the story of the creation, inspiration and passion behind NEXA: