It’s not a secret that the inhabitants of most Indian metros are ecologically destroying the cities. Former VJ and popular comedian Jose Covaco’s video message (above) encouraging people to help them plant trees in Mumbai comes at just the right time.
In this video, Covaco talks about his collaboration with the Mumbai-based non-profit organisation The Turning Tide, run by George Remedios, which collects and sells recyclable material to buy and nurture seedlings.
As Covaco points out, planting trees is the easy part – it’s often done to either assuage oneself or create a photo-op – but the real work likes in taking care of the sapling. As he puts it, “Trees are a lot like kids. You can’t just put a kid in soil and expect it to grow.”
“We really really need to proactively offset the damage we’re doing to our cities,” says Covaco. “We want our kids and future generations to have all the things that we had. We can’t just leave them these hot, angry cities. That would be a really shi**y thing to do.”
Even the most intense feelings of loss can be accompanied by the need to celebrate memories, as this new project shows.
Grief is a universal emotion and yet is one of the most personal experiences. Different people have their own individual ways of dealing with grief. And when it comes to grief that emerges from the loss of a loved one, it too can manifest in myriad ways.
Moving on from grief into a more life-affirming state is the natural human inclination. Various studies point to some commonly experienced stages of grieving. These include numbness, pining, despair and reorganization. Psychologist J.W. Worden’s 4-stage model for mourning includes accepting the reality of loss, working through the pain, adjusting to life without the deceased and maintaining a connection with the deceased, while moving on. Central to these healing processes would be finding healthy ways of expressing grief and being able to articulate the void they feel.
But just as there is no one way in which people experience grief, there is also no one common way in which they express their grief. Some seek solace from talking it out, while some through their work and a few others through physical activities. A few also seek strength from creative self-expressions. Some of the most moving pieces of art, literature and entertainment have in fact stemmed from the innate human need to express emotions, particularly grief and loss.
As a tribute to this universal human need to express the grief of loss, HDFC Life has initiated the Memory Project. The initiative invites people to commemorate the memory of their loved ones through music, art and poetry. The spirit of the project is captured in a video in which people from diverse walks of life share their journey of grieving after the loss of a loved one.
The film captures how individuals use creative tools to help themselves heal. Ankita Chawla, a writer featured in the video, leans on powerful words to convey her feelings for her father who is no more. Then there is Aarifah, who picked up the guitar, strummed her feelings and sang “let’s not slow down boy, we’re perfectly on time”, a line from a song she wrote for her departed love. Comedian Neville Shah addresses his late mother in succinct words, true to his style, while rapper Prabhdeep Singh seeks to celebrate the memory of his late friend through his art form. One thing they all express in common is the spirit of honouring memories. Watch the video below:
The Memory Project by HDFC Life aims to curate more such stories that celebrate cherished memories and values that our loved ones have left behind, making a lasting impression on us. You can follow the campaign on Facebook as well as on Twitter.
This article was produced by the Scroll marketing team on behalf of HDFC Life Insurance and not by the Scroll editorial team.