Several generations of humans on earth, including the ones living now, have rampantly exploited and utilised natural resources. We are no longer heading towards an environmental emergency, we’re already in one.
It is, at the end of the day a commercial message from a brand. But it is also a moving reminder of this as it conveys through an interesting activity how the greed and carelessness of humans may impact future generations.
The message is simple and loud. “If we use up all the green, our next generation will be left with none.”