Watch: This advertisement turns the tables on period stigma, gender no bar
Only 12% of Indian women use sanitary pads. According to WEF reports, stigma is the biggest barrier to menstrual hygiene in India.
I love, LOVE, *LOVE* this ad film! It makes you think, provokes you, surprises you, makes you smile and above all, makes you empathize. It forces you to think, no matter what your gender is. Brilliant work! Take a bow, period-proof underwear brand Thinx & BBDO New York! pic.twitter.com/aCVmr38BMz
— Karthik (@beastoftraal) October 7, 2019
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Also read
Periods during Pujo: When women stay away from public events, let’s ask why
Period-tracking apps show how little Indian women are actually taught about their bodies
Period leave debate is a reminder that workplaces must provide for women’s needs
The abortion law in India is failing the women who need it the most
Nepal’s ‘menstrual huts’: How the country can root out the practice of exiling menstruating women
