Watch: This advertisement turns the tables on period stigma, gender no bar
Only 12% of Indian women use sanitary pads. According to WEF reports, stigma is the biggest barrier to menstrual hygiene in India.
I love, LOVE, *LOVE* this ad film! It makes you think, provokes you, surprises you, makes you smile and above all, makes you empathize. It forces you to think, no matter what your gender is. Brilliant work! Take a bow, period-proof underwear brand Thinx & BBDO New York! pic.twitter.com/aCVmr38BMz
— Karthik (@beastoftraal) October 7, 2019
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