Title

× Close
Trending on Twitter

'Counsel is better than cell': Meet the team behind Mumbai Police's Twitter witticisms

In barely three weeks, @MumbaiPolice has been drawing attention for its chuckle-worthy public service tweets.

Less than a month after the Mumbai Police made its debut on Twitter, its @MumbaiPolice account is drawing eyeballs for some rather quirky wordplay in its daily tweets. In a stream of public service messages posted over the past two weeks, the Twitter handle has been attempting to tackle issues such as road safety, drug use and cyber crime by using light-hearted humour in its copywriting.

On Monday, for instance, @MumbaiPolice marked its Traffic Safety Awareness Week with this tweet:

Other tweets have punned and twisted words in the same vein, and were retweeted several times by @MumbaiPolice’s 19,000 followers.

Brains behind the tweets

The Mumbai Police tweets – using the same brand of humour found on the road safety signboards across Ladakh – could be seen as extremely funny or even almost cheesy. But behind the scenes, there are at least six people who take credit for the creative copywriting. The team includes four professionals from private digital media agency Trivone, a former crime journalist and Commissioner of Police Ahmad Javed himself.

“It took a while to convince the Mumbai police to join social media, but in a city like Mumbai, Twitter can be a very effective way to communicate with people,” said Sunchika Pandey, the former journalist who now volunteers some of her time to oversee the Trivone team that formally handles the city police’s Twitter account. During her stint as a crime reporter from 2005 to 2011, Pandey developed a strong rapport with senior police officials who now trust her to ensure that the Twitter account is sensitive and politically correct.

But a lot of the humour on the @MumbaiPolice comes from police chief Javed himself, who leads the team and approves of all the creativity and content that is published on the page.

“The police is often seen as rough and tough, but Mumbai city has a sense of humour, and the CP was always open to adding humour to the tweets,” said Pandey.

Planning for the witty tweets and other Mumbai Police social media campaigns began at least six months ago, and every few weeks, Pandey, the Trivone team, Javed and other senior police officials – joint-CP Deven Bharti and deputy CP Dhananjay Kulkarni – hold meetings to brainstorm for ideas and discuss strategies.

“Although we brainstorm together, Javed sir himself thinks of some very funny lines for tweets,” said Pandey. “He is also very particular about grammar.”

Chief wordster

Police chief Ahmad Javed’s interest in wordplay is evident from the tweets on his own official Twitter page:

“Most Twitter users have a very young age profile,” said Deven Bharti, the city’s joint commissioner of police for law and order. “The main purpose behind using such humour is to capture the attention of the youth.”

But the CP’s favourite tweet, says Pandey, is a more serious one addressed to men on women’s safety:

We welcome your comments at letters@scroll.in.
Sponsored Content BULLETIN BY 

Five foods that could be included in your balanced breakfast today

It has become a cliché to say that ‘breakfast is the most important meal of the day’, but like all clichés there is a ring of truth to it.

Starting the day with breakfast is a simple way to make a difference to the overall well-being of an individual. In spite of the several benefits of breakfast consumption, the phenomenon of skipping breakfast is widely prevalent, especially in an urban set-up where mornings are really rushed.

The ‘India Breakfast Habits Study’ has revealed that one in four urban Indians claim to skip breakfast and about 72% skimp by having a nutritionally inadequate breakfast. Isn’t it alarming? Over the years, numerous studies have demonstrated that eating breakfast has several health benefits and can impact future health of an individual. But given today’s fast-paced life, Indians are increasingly undermining the importance of a well-balanced breakfast.

So what makes for a balanced breakfast? A balanced breakfast should consist of foods from at least three essential food groups, e.g one serve of whole grains, one serve of dairy (milk or curd) or lean proteins and one serve of fruit or vegetables. It should provide essential nutrients like protein, fibre, vitamins and minerals besides energy.

Here are some nutrient-rich foods you could incorporate as part of your balanced breakfast:

1. Oats. Oats are cereal grains that are high in protein and are a great source of fibre, especially soluble fibre. Oats contain beta glucan, a soluble fibre which has cholesterol lowering effects and therefore considered heart healthy. It also provides some minerals like iron, magnesium and zinc.

2. Barley. Barley is one of the first cultivated grains in the world, dating back nearly 13,000 years. It has the distinction of having the highest amount of dietary fibre among the cereals. Barley is chewy with a distinct nutty flavor, and is a good source of B-complex vitamins like vitamin B1, B3, B6 and biotin as well as minerals like phosphorus and manganese. Barley is also low in fat, and scientific research has shown that consumption of barley can help in lowering blood cholesterol levels.

3. Wheat. Like barley, wheat too is among the world’s oldest cultivated grains, and a source of vegetable protein. Its easy availability makes it a vital ingredient in many dishes. Whole wheat is a good source of protein and is stocked with vitamin B1, B3 and B6 making it a healthy addition to one’s diet.

4. Dried fruits. Dried fruit is fruit that has had almost all of the water content removed through drying methods. The fruit shrinks during this process, leaving a small, energy-dense dried fruit. Dried fruits are a good source of micronutrients and antioxidants (phenols) in general. Raisins, for example, contain iron and magnesium that are essential for normal functioning of the body.

5. Nuts. Nuts provide healthy fats, protein and fibre. They also provide vitamins and minerals and are a versatile food that can be incorporated in various recipes. Different nuts are rich in different nutrients. Almonds, for example, provide fibre, calcium and vitamin E.

Kellogg’s Muesli with nutritious grains including wheat, barley and oats and delicious inclusions such as almonds and dried fruits (grains and inclusions differ for different variants) along with milk or curd can be a tasty, nourishing breakfast and a great way to start your day. To explore delicious variants, click here.

This article was produced on behalf of Kellogg’s Muesli by the Scroll.in marketing team and not by the Scroll.in editorial staff.

× Close
PrevNext