Punjab drinks a little less: nearly 12 litres a month in rural areas, a little less than 11 in urban. The top milk consuming states are all clustered together: Jammu and Kashmir, Punjab, Haryana, Himachal Pradesh and Rajasthan.
Milk consumption is a reflection of both purchasing power and food habits. The north-east doesn't like milk. Manipur and Nagaland are the only states where even in urban areas, milk consumption is less than a litre a month per family.
States where milk consumption in rural areas is less than a litre a month per capita are Chhattisgarh, Manipur, Meghalaya, Mizoram and Nagaland.
A rural Indian family spent on average Rs 115 a month on milk, an urban family spent Rs. 184. These numbers include milk consumed at home in various forms. The survey was conducted in 2011-12.
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