Consumption Patterns

Urban Indians care more about a product’s price and quality than if it is ‘made in India’

Less than half of the respondents in a survey said they deem a product’s country of origin important.

Hiren Mansukhani, qz.com
· Jul 16, 2020 · 07:30 pm
How Delhi’s super-rich navigate anxieties of class and race to become part of the global elite

They seek to fit in with the internationally wealthy and distinguish themselves from India’s upper middle-class.

Parul Bhandari, The Conversation
· Jan 12, 2020 · 01:30 pm
Urban masses will drive consumption in India (with a little help from big, fat Indian weddings)

A report by global research firm Goldman Sachs said that India's informal workers, who make a little more than the minimum wage, will drive consumption.

Mayank Jain
· Jun 06, 2016 · 08:30 pm