Cricket doesn't always bring out the best in us. The sport itself can be sublime, producing extraordinary performances and elevating unlikely heroes, but everything around it is often disappointing. The administration is crony and corrupt, anyone who isn't a star doesn't exactly get treated well and fans sometimes take nationalistic fervour a little too far. Cue Indian author and public intellectual Chetan Bhagat.

Bhagat is brilliant at staying in the public limelight, although it isn't often because he is being brilliant. Saturday was no different. As if we don't have enough complicated conversations taking place about nationalism, #GoToPakistan and Bharat Mata Ki Jai, Bhagat thought it might be useful to throw Pakistan, partition and some pop history into the cauldron.

See Pakistan? Don't you see? Happens. Sorry.

The tweet came promptly after the Indian men's cricket team beat Pakistan by six wickets, in a much-hyped match that had to be moved from Dharamshala to Kolkata after the Congress in Himachal Pradesh decided to be that it suddenly wanted to speak up on behalf of martyred soldiers.

It was meant to be what those on social media like to call a "burn." Except invoking burns and Partition in the same sentence is more than a little problematic.

Missing the entire point of Chetan Bhagat altogether, some on Twitter decided to respond with a bit of clever logic – pointing out that the Pakistan women's cricket team had beat India earlier in the same day.

Others, meanwhile, were content with evaluating just how classy Bhagat is as a public commentator, with at least one taking the bait and attempting to actually explain history to the man.

As a reminder, Bhagat is the same guy who asked what historians really do (here is the answer) and suggested Hindutva bhakts are frustrated men who need girlfriends. It shouldn't be a surprise that his triumphal response to a cricketing victory involves invoking the horrors of Partition.

Should Bhagat's tweets matter? Probably not, since conversation smoosh and the presumption that every tweet is a well-thought out statement has ruined the immediacy of Indian twitter anyway. But Bhagat does get lots of ideas for his columns from Twitter, and those columns occasionally turn into books with rather expensive marketing budgets, so it doesn't hurt to point out his inadequacies.

And it's also an excuse for the Twitter community to come together.

Good day, Chetan. Happens. Sorry.