social media

‘U-turn asana’: Twitter plays with Narendra Modi’s #FitnessChallenge video

The Indian prime minister’s complex morning regime lent itself to jokes, memes and Photoshop.

Three weeks after he accepted a fitness challenge by India Cricket Captain Virat Kohli, Prime Minister Narendra Modi on Wednesday belatedly lived up to his promise and uploaded a video of his morning exercise routine.

The fitness challenge was the brainchild of Minister for Youth Affairs and Sports, Rajyavardhan Singh Rathore, who on May 22 had initiated a social media campaign to encourage Indians to exercise more. Rathore tagged a few celebrities, including Kohli, to take up his challenge, upload a video as proof, and pay it forward by nominating others for the task.

Modi, on his part, nominated Karnataka Chief Minister HD Kumaraswamy, and Table Tennis champion Manika Batra. While Batra accepted the challenge, Kumaraswamy, turned it down, indicating that he is too busy governing his state.

This exchange, and the glimpses of Modi’s fitness regime, which includes him walking on an array of surfaces and stretching on a rock, proved ripe for humour on social media. Users took apart the video, highlighted its best bits, and – but of course – drew comparisons between his various poses and the state of India today.

Some decided to follow in Modi’s footsteps.

Janata Dal (Secular) leader Kumaraswamy, who came to power in Karnataka last month with the help of a rushed post-poll alliance with the Congress after a hung verdict, was also not spared. The Congress had struck an unusual deal with Janata Dal to keep the BJP, the single largest party in the elections, out of power. Though the Janata Dal had just 37 seats to Congress’ 78, it agreed to make Kumaraswamy the chief minister.

A parody account of the chief minister also raked up the water-sharing row between Tamil Nadu and Karnataka over the Cauvery River.

Support our journalism by subscribing to Scroll+ here. We welcome your comments at letters@scroll.in.
Sponsored Content BY 

Get ready for an 80-hour shopping marathon

Here are some tips that’ll help you take the lead.

Starting 16th July at 4:00pm, Flipkart will be hosting its Big Shopping Days sale over 3 days (till 19th July). This mega online shopping event is just what a sale should be, promising not just the best discounts but also buying options such as no cost EMIs, buyback guarantee and product exchanges. A shopping festival this big, packed with deals that you can’t get yourself to refuse, can get overwhelming. So don’t worry, we’re here to tell you why Big Shopping Days is the only sale you need, with these helpful hints and highlights.

Samsung Galaxy On Nxt (64 GB)

A host of entertainment options, latest security features and a 13 MP rear camera that has mastered light come packed in sleek metal unibody. The sale offers an almost 40% discount on the price. Moreover, there is a buyback guarantee which is part of the deal.

Original price: Rs. 17,900

Big Shopping Days price: Rs. 10,900

Samsung 32 inches HD Ready LED TV

Another blockbuster deal in the sale catalogue is this audio and visual delight. Apart from a discount of 41%, the deal promises no-cost EMIs up to 12 months.

Original price: Rs. 28,890

Big Shopping Days price: Rs. 10,900

Intel Core I3 equipped laptops

These laptops will make a thoughtful college send-off gift or any gift for that matter. Since the festive season is around the corner, you might want to make use of this sale to bring your A-game to family festivities.

Original price: Rs. 25,590

Big Shopping Days price: Rs. 21,900

Fashion

If you’ve been planning a mid-year wardrobe refresh, Flipkart’s got you covered. The Big Shopping Days offer 50% to 80% discount on men’s clothing. You can pick from a host of top brands including Adidas and Wrangler.

With more sale hours, Flipkart’s Big Shopping Days sale ensures we can spend more time perusing and purchasing these deals. Apart from the above-mentioned products, you can expect up to 80% discount across categories including mobiles, appliances, electronics, fashion, beauty, home and furniture.

Features like blockbuster deals that are refreshed every 8 hours along with a price crash, rush hour deals from 4-6 PM on the starting day and first-time product discounts makes this a shopping experience that will have you exclaiming “Sale ho to aisi! (warna na ho)”

Set your reminders and mark your calendar, Flipkart’s Big Shopping Days starts 16th July, 4 PM and end on 19th July. To participate in 80 hours of shopping madness, click here.

Play

This article was produced by the Scroll marketing team on behalf of Flipkart and not by the Scroll editorial team.