Stories written by

Jaydeep Shetty

As Covid-19 rips through India’s fashion retail sector, striking new rent deals with malls is key

An insider’s account of the challenges facing the business.

Jaydeep Shetty
· Aug 19, 2020 · 09:00 am
Revisiting demonetisation: Impact can’t be weighed without considering GST, says fashion firm owner

It’s ten months since Prime Minister Modi announced demonetisation. Despite the hype, it’s clear it was a bad decision.

Jaydeep Shetty
· Sep 08, 2017 · 12:30 pm
Life after November 8: A fashion firm owner looks back on a month of demonetisation

Our fabric deliveries were delayed, our goods despatches have been pushed further, and the cycle of consumption has now stalled.

Jaydeep Shetty
· Dec 08, 2016 · 06:30 am