Stories written by

Alex Fenton, The Conversation

In a hyperdigitalised era, the relationship between sport and social media needs to be managed well

Social media is now the key connection between clubs and their fans – and the attraction and retention of new fans.

Alex Fenton, The Conversation
· Sep 17, 2018 · 01:44 pm
World Cup 2018: The posturing, positioning and parleying on social media

Explore the nature and content of social media chat during the World Cup by examining Twitter conversations, who was leading them and who was influencing them.

Alex Fenton, The Conversation
&
Simon Chadwick, The Conversation
· Jul 16, 2018 · 09:42 pm
How Blackburn Rovers fans could use Manchester Utd to help dislodge their unpopular Indian owners

The fans are planning to launch protest against Venky's, the poultry firm that are the unpopular owners of the club.

Alex Fenton, The Conversation
· Feb 19, 2017 · 02:00 pm