Why are South Indians speaking Hindi to each other?

The maximin principle or principle of least exclusion may hold the key.

Sajith Pai

· Sep 23, 2019 · 07:30 am

The ‘English tax’ is stopping India’s startups from reaching their ‘next billion users’

Most apps and websites are only in English, making them off-putting for a large base of users.

Sajith Pai

· Jun 20, 2018 · 01:30 pm

Indo-Anglians: The newest and fastest-growing caste in India

An influential demographic or psychographic is emerging in India  – and it is  affluent, urban and highly educated.

Sajith Pai

· Feb 02, 2018 · 11:30 am