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Stories written by

Sajith Pai

Why are South Indians speaking Hindi to each other?

The maximin principle or principle of least exclusion may hold the key.

Sajith Pai
· Sep 23, 2019 · 07:30 am
The ‘English tax’ is stopping India’s startups from reaching their ‘next billion users’

Most apps and websites are only in English, making them off-putting for a large base of users.

Sajith Pai
· Jun 20, 2018 · 01:30 pm
Indo-Anglians: The newest and fastest-growing caste in India

An influential demographic or psychographic is emerging in India – and it is affluent, urban and highly educated.

Sajith Pai
· Feb 02, 2018 · 11:30 am