Stories written by
Ambi Parameswaran
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The personal brand is the new corporate asset. A new book offers a guide to building it
An excerpt from ‘All The World’s A Stage: A Personal Branding Story’, by Ambi Parameswaran.
Ambi Parameswaran
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If there are movie stars in every third television commercial, here is who you should blame
‘The film industry, film stars and brands have come together to make a nice threesome to sing the buy me song to the enchanted moviegoer.’
Ambi Parameswaran
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No squeeze, no wheeze, no navel please: How Indian advertising lost its puritanism
Between Doordarshan and the Advertising Standards Council of India, ads could not be remotely racy, but the agencies kept trying anyway.
Ambi Parameswaran
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In the heart of Delhi, authorities take bulldozers to Muslim shrines with little warning
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What recourse does Canada have under international law after accusing India of assassination?
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Bobby, Nikki, Kamala, Vivek – and that little brown boy, just like me
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Two Shah Rukh Khan films, two political worldviews
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India at Asian Games, Oct 2 schedule: Athletics, table tennis finals with possible medals