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Stories written by

Ambi Parameswaran

The personal brand is the new corporate asset. A new book offers a guide to building it

An excerpt from ‘All The World’s A Stage: A Personal Branding Story’, by Ambi Parameswaran.

Ambi Parameswaran
· Oct 25, 2022 · 08:30 am
If there are movie stars in every third television commercial, here is who you should blame

‘The film industry, film stars and brands have come together to make a nice threesome to sing the buy me song to the enchanted moviegoer.’

Ambi Parameswaran
· Jul 27, 2016 · 12:00 pm
No squeeze, no wheeze, no navel please: How Indian advertising lost its puritanism

Between Doordarshan and the Advertising Standards Council of India, ads could not be remotely racy, but the agencies kept trying anyway.

Ambi Parameswaran
· May 24, 2016 · 08:30 am

What is India's true religion? Shopping!

Ambi Parameswaran's ‘For God’s Sake’ is an exploration of how religion interacts with consumption in contemporary India. The book also looks some interesting aspects of religion and Indian marketing.

Ambi Parameswaran
· Mar 01, 2014 · 06:10 am