Stories written by
Ambi Parameswaran
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The personal brand is the new corporate asset. A new book offers a guide to building it
An excerpt from ‘All The World’s A Stage: A Personal Branding Story’, by Ambi Parameswaran.
Ambi Parameswaran
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If there are movie stars in every third television commercial, here is who you should blame
‘The film industry, film stars and brands have come together to make a nice threesome to sing the buy me song to the enchanted moviegoer.’
Ambi Parameswaran
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No squeeze, no wheeze, no navel please: How Indian advertising lost its puritanism
Between Doordarshan and the Advertising Standards Council of India, ads could not be remotely racy, but the agencies kept trying anyway.
Ambi Parameswaran
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‘Saffronisation of Doordarshan’: After DD News unveils new logo, social media users express alarm
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‘Do Aur Do Pyaar’ review: Adultery saga has a maths problem
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Carnatic music: Violinist L Subramaniam’s new book looks at the 18th-century masters
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How Guwahati became the second-most polluted city in the world
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Beyond the hype: Why the BJP is eyeing Tamil Nadu’s most prosperous region