Formula One will have a new logo come the 2018 season. The redesign was unveiled after the 2017 season finale in Abu Dhabi last week and is the brainchild of Liberty Media, which took control of F1 last year.
The logo replaced the old, instantly recognised ‘flying one’ that has been around for decades. The previous logo used negative space to denote ‘F1’ and speed and was often listed among the most clever brand logos in global advertising.
The top two drivers of the season, Lewis Hamilton and Sebastian Vettel, both weren’t fans of the redesigned logo. “I think the one that we already had was an iconic logo. Just imagine Ferrari changing their logo, or Mercedes changing their logo. I don’t think the new one is as iconic but maybe it will grow on us,” the 2017 champion Hamilton was quoted as saying.
“I liked the old one better,” Vettel added.
Like Hamilton and Vettel, not too many people on social media were pleased with the new logo, to put it mildly. There were lot of snide remarks and pointed analysis about why the simple read line design logo just didn’t work. Here’s what Twitter had to say about the new F1 logo.
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