Media corporation 21st Century Fox on Tuesday announced that it had appointed Star India Chairperson and Chief Executive Officer Uday Shankar the president of its Asia branch. Shankar will head the corporation’s video businesses across Asia, including Star India and Fox Networks Group.

Shankar’s new role will include collaborating with the corporation’s leadership on key strategic initiatives in the region. He will continue his current roles with Star India. A major player in the Indian media and entertainment market, Star India includes over 60 channels and a digital video platform, Hotstar.

“Uday’s new role will enhance our strategic focus across all of Asia and enable us to further capture opportunities, building on the transformation Star India has driven in our most important growth market,” a statement issued by 21st Century Fox Executive Chairman Lachlan Murdoch and CEO James Murdoch said. “Under Uday’s leadership, our India business has firmly established itself as a world-class asset.”

Shankar has headed Star India since October 2007. An MPhil graduate of Jawaharlal Nehru University in Delhi, Shankar started his career as a political journalist.