No one knows what the Earth will look like 50 years in the future, but a short film, Carbon, directed by Maitrey Bajpai and Ramiz Ilhan Khan, posits a hypothesis. It is 2067 and the world is completely polluted by carbon, making the atmosphere impossible to breathe in. All of the world’s rich have already left for greener pastures in Mars and the situation on Earth is complete anarchy. There is a black market for oxygen.
The 24-minute science fiction film focuses on Jackky Bhagnani’s character, who is an oxygen smuggler. His only desire to find a real replacement for his artificial heart and escape Earth’s chaos for Mars.
Much of the plot unfolds as a voiceover by Bhagnani’s character, who apart from explaining what is happening also provides a touch of morality to the events. The dystopian future is populated with cameos by Nawazuddin Siddiqui, Yashpal Sharma and Prachi Desai. The high-concept plot is smartly executed and never outstays its welcome.
The story behind the universally favoured colour - blue.
It was sought after by many artists. It was searched for in the skies and deep oceans. It was the colour blue. Found rarely as a pigment in nature, it was once more precious than gold. It was only after the discovery of a semi-precious rock, lapis lazuli, that Egyptians could extract this rare pigment.
For centuries, lapis lazuli was the only source of Ultramarine, a colour whose name translated to ‘beyond the sea’. The challenges associated with importing the stone made it exclusive to the Egyptian kingdom. The colour became commonly available only after the invention of a synthetic alternative known as ‘French Ultramarine’.
It’s no surprise that this rare colour that inspired artists in the 1900s, is still regarded as the as the colour of innovation in the 21st century. The story of discovery and creation of blue symbolizes attaining the unattainable.
It took scientists decades of trying to create the elusive ‘Blue Rose’. And the fascination with blue didn’t end there. When Sir John Herschel, the famous scientist and astronomer, tried to create copies of his notes; he discovered ‘Cyanotype’ or ‘Blueprints’, an invention that revolutionized architecture. The story of how a rugged, indigo fabric called ‘Denim’ became the choice for workmen in newly formed America and then a fashion sensation, is known to all. In each of these instances of breakthrough and innovation, the colour blue has had a significant influence.
In 2009, the University of British Columbia, conducted tests with 600 participants to see how cognitive performance varies when people see red or blue. While the red groups did better on recall and attention to detail, blue groups did better on tests requiring invention and imagination. The study proved that the colour blue boosts our ability to think creatively; reaffirming the notion that blue is the colour of innovation.
When we talk about innovation and exclusivity, the brand that takes us by surprise is NEXA. Since its inception, the brand has left no stone unturned to create exclusive experiences for its audience. In the search for a colour that represents its spirit of innovation and communicates its determination to constantly evolve, NEXA created its own signature blue: NEXA Blue. The creation of a signature color was an endeavor to bring something exclusive and innovative to NEXA customers. This is the story of the creation, inspiration and passion behind NEXA: