The Irrfan and Saba Qamar-starrer Hindi Medium will be released in China on April 4, during the Qing Ming Holiday weekend.
Directed by Saket Chaudhary, the 2017 comedy looks at the extreme measures taken by a lengths to which a middle-class couple go to get their daughter enrolled in a posh elite English-medium school in Delhi. Homi Adjania, of Being Cyrus and Finding Fanny fame, has been roped in to direct the sequel.
The release of Hindi Medium in China follows the blockbuster success of recent Hindi films that have made it to Chinese cinemas. Rajkumar Hirani’s 3 Idiots (2009), a critique of the Indian higher education system, grossed $2.2 million (Rs 14.3 crores) in China. Two other Aamir Khan starrers, Dangal (2016) and Secret Superstar (2017), both based on women’s empowerment, grossed $193 million (Rs 1,255 crores) and $118 million (Rs 767.77 crores) respectively.
Meanwhile, the Salman Khan starrer Bajrangi Bhaijaan (2015), which was released in China on March 2, has earned over $14.02 million (Rs 91.07 crores) and looks all set to cross the Rs 100-crore mark.
Movies have the power to inspire us like nothing else.
Why do we love watching movies? The question might be elementary, but one that generates a range of responses. If you had to visualise the world of movies on a spectrum, it would reflect vivid shades of human emotions like inspiration, thrill, fantasy, adventure, love, motivation and empathy - generating a universal appeal bigger than of any other art form.
“I distinctly remember when I first watched Mission Impossible I. The scene where Tom Cruise suspends himself from a ventilator to steal a hard drive is probably the first time I saw special effects, stunts and suspense combined so brilliantly.”
— Shristi, 30
Beyond the vibe of a movie theatre and the smell of fresh popcorn, there is a deeply personal relationship one creates with films. And with increased access to movies on television channels like &flix, Zee Entertainment’s brand-new English movie channel, we can experience the magic of movies easily, in the comforts of our home.
The channel’s tagline ‘Leap Forth’ is a nod to the exciting and inspiring role that English cinema plays in our lives. Comparable to the pizazz of the movie premieres, the channel launched its logo and tagline through a big reveal on a billboard with Spider-Man in Mumbai, activated by 10,000 tweets from English movies buffs. Their impressive line-up of movies was also shown as part of the launch, enticing fans with new releases such as Spider-Man: Homecoming, Baby Driver, Blade Runner 2049, The Dark Tower, Jumanji: Welcome to the Jungle and Life.
“Edgar Wright is my favourite writer and director. I got interested in film-making because of Hot Fuzz and Shaun of the dead. I love his unique style of storytelling, especially in his latest movie Baby Driver.”
— Siddhant, 26
Indeed, movies can inspire us to ‘leap forth’ in our lives. They give us an out-of-this-world experience by showing us fantasy worlds full of magic and wonder, while being relatable through stories of love, kindness and courage. These movies help us escape the sameness of our everyday lives; expanding our imagination and inspiring us in different ways. The movie world is a window to a universe that is full of people’s imaginations and dreams. It’s vast, vivid and populated with space creatures, superheroes, dragons, mutants and artificial intelligence – making us root for the impossible. Speaking of which, the American science fiction blockbuster, Ghost in the Shell will be premiering on the 24th of June at 1:00 P.M. and 9:00 P.M, only on &flix.
“I relate a lot to Peter Parker. I identified with his shy, dorky nature as well as his loyalty towards his friends. With great power, comes great responsibility is a killer line, one that I would remember for life. Of all the superheroes, I will always root for Spiderman”
— Apoorv, 21
There are a whole lot of movies between the ones that leave a lasting impression and ones that take us through an exhilarating two-hour-long ride. This wide range of movies is available on &flix. The channel’s extensive movie library includes over 450 great titles bringing one hit movie premiere every week. To get a taste of the exciting movies available on &flix, watch the video below:
This article was produced by the Scroll marketing team on behalf of &flix and not by the Scroll editorial team.