Entertainment News

Keep off the grass: Survey finds cannabis users want TV to go easy on the stereotypes

Nine of 10 of the cannabis consumers surveyed identified as ‘present, mindful, open-minded and professional’, unlike the media stereotype.

Legal cannabis consumers in New York City want American television and media to change the way they depict marijuana users, a survey has found. The study was conducted by media and brand consultancy group Miner and Co. Studio.

A majority of the 800 respondents felt that television should do away with its portrayal of “stereotypically silly and forgetful stoners”. Nine of 10 of the cannabis consumers surveyed identified as “present, mindful, open-minded and professional” unlike the “forgetful, bumbling, or sluggish” stereotype in film and television. Of the respondents, 77% had a household income of $75,000 and above, 86% were employed full-time and more than 70% were married with children above 18 years of age.

Negative stereotypes about marijuana consumption hinder greater acceptance and perpetuate stigmas about cannabis, respondents said. About 80% of the respondents said they also want shows to portray characters who use cannabis medically, as that category of consumers faces the same stigmas as recreational users. Eight out of 10 felt that characters on television should be shown consuming cannabis just as they are shown drinking beer, wine or a cocktail, while 73% of millennial respondents said that they would rather watch a character light a joint than drink alcohol.

The study said that cannabis users are an important target group for programmers because they are extensive TV watchers. Respondents said cannabis improved their attention span and interest in television shows. According to the study, a marijuana user is not just more likely to binge-watch a show but also sit through the commercials.

Towlie, the perpetually stoned towel in South Park.

Miner and Co Studio President Robert Miner told The Hollywood Reporter that while the depiction of the bumbling stoner initially helped “drive legalisation and normalisation” of marijuana, the time has come to move beyond the stereotype.

Even though contemporary television shows like HBO’s Ballers and Netflix’s Disjointed revolve around the cannabis industry, critics have pointed out the outdated writing of the characters in the series.

Wendy Robbins, co-creator of The Marijuana Show, a reality series where cannabis entrepreneurs meet investors, told The Hollywood Reporter that documentaries have been doing a better job of showing cannabis consumption. She cited CNN’s Weed 1, 2, 3 and 4 and Viceland’s Weediquette as examples and noted that the stigma of getting stoned or being seen as stoners often prevents people from stepping out to consume cannabis for medical purposes.

Support our journalism by subscribing to Scroll+ here. We welcome your comments at letters@scroll.in.
Sponsored Content BY 

The cost of setting up an employee-friendly office in Mumbai

And a new age, cost-effective solution to common grievances.

A lot has been theorised about employee engagement and what motivates employees the most. Perks, bonuses and increased vacation time are the most common employee benefits extended to valuable employees. But experts say employees’ wellbeing is also intimately tied with the environment they spend the bulk of the day in. Indeed, the office environment has been found to affect employee productivity and ultimately retention.

According to Gensler’s Workplace Index, workplace design should allow employees to focus, collaborate, learn and socialise for maximum productivity, engagement and overall wellbeing. Most offices lag on the above counts, with complaints of rows of cluttered desks, cramped work tables and chilled cubicles still being way too common.

But well-meaning employers wanting to create a truly employee-centric office environment meet resistance at several stages. Renting an office space, for example, is an obstacle in itself, especially with exorbitant rental rates prevalent in most business districts. The office space then needs to be populated with, ideally, ergonomic furniture and fixtures. Even addressing common employee grievances is harder than one would imagine. It warrants a steady supply of office and pantry supplies, plus optimal Internet connection and functioning projection and sound systems. A well-thought-out workspace suddenly begins to sound quite cost prohibitive. So, how can an employer balance employee wellbeing with the monthly office budget?

Co-working spaces have emerged as a viable alternative to traditional workspaces. In addition to solving a lot of the common problems associated with them, the co-working format also takes care of the social and networking needs of businesses and their employees.

WeWork is a global network of workspaces, with 10 office spaces in India and many more opening this year. The co-working giant has taken great care to design all its premises ergonomically for maximum comfort. Its architects, engineers and artists have custom-designed every office space while prioritising natural light, comfort, productivity, and inspiration. Its members have access to super-fast Internet, multifunction printers, on-site community teams and free refreshments throughout the day. In addition, every WeWork office space has a dedicated community manager who is responsible for fostering a sense of community. WeWork’s customised offerings for enterprises also work out to be a more cost-effective solution than conventional lease setting, with the added perks of WeWork’s brand of service.

The video below presents the cost breakdown of maintaining an office space for 10 employees in Vikhroli, Mumbai and compares it with a WeWork membership.


To know more about WeWork and its office spaces in India, click here.

This article was produced by Scroll marketing team on behalf of WeWork and not by the Scroll editorial team.