The makers of the parody Tamizh Padam 2.0 stuck to the film’s genre while announcing on Monday that its release had been postponed from the scheduled date of May 25. Producer Y Not Studios attributed the delay to the excessive amount of computer-generated imagery needed to “show lead actors in good light”. A new release date has not yet announced, but the press release said “we plan to meet you soon in theatres”.
The film is a sequel to CS Amudhan’s Tamizh Padam (2010), which parodied Tamil cinema’s cliched plots and character sketches. Amudhan returns as the director of the sequel, starring Shiva, Disha Pandey and Iswarya Menon. Shiva will play a police officer in the sequel.
The press release on the delay was shared by filmmaker Venkat Prabhu, in a jibe at the growing trend of popular directors releasing promos of other’s films on Twitter. “Due to the massive amount of VFX required in these areas, we have had to reschedule our release,” the press note said, in likely reference to Shankar’s hugely-delayed 2.0, a thematic sequel to Enthiran (2010), which was supposed to hit theatres in October last year but does not have a release date yet.
The makers also took at a dig at the elaborate promotion strategies of films in the social media era. Earlier in the day, Amudhan, tweeted that Prabhu would “release the first look of the press release” about the delayed release.
A special shade of blue inspired these musicians to create a musical piece
Thanks to an interesting neurological condition called synesthesia.
On certain forums on the Internet, heated discussions revolve around the colour of number 9 or the sound of strawberry cupcake. And most forum members mount a passionate defence of their points of view on these topics. These posts provide insight into a lesser known, but well-documented, sensory condition called synesthesia - simply described as the cross wiring of the senses.
Synesthetes can ‘see’ music, ‘taste’ paintings, ‘hear’ emotions...and experience other sensory combinations based on their type. If this seems confusing, just pay some attention to our everyday language. It’s riddled with synesthesia-like metaphors - ‘to go green with envy’, ‘to leave a bad taste in one’s mouth’, ‘loud colours’, ‘sweet smells’ and so on.
Synesthesia is a deeply individual experience for those who have it and differs from person to person. About 80 different types of synesthesia have been discovered so far. Some synesthetes even have multiple types, making their inner experience far richer than most can imagine.
Most synesthetes vehemently maintain that they don’t consider their synesthesia to be problem that needs to be fixed. Indeed, synesthesia isn’t classified as a disorder, but only a neurological condition - one that scientists say may even confer cognitive benefits, chief among them being a heightened sense of creativity.
Pop culture has celebrated synesthetic minds for centuries. Synesthetic musicians, writers, artists and even scientists have produced a body of work that still inspires. Indeed, synesthetes often gravitate towards the arts. Eduardo is a Canadian violinist who has synesthesia. He’s, in fact, so obsessed with it that he even went on to do a doctoral thesis on the subject. Eduardo has also authored a children’s book meant to encourage latent creativity, and synesthesia, in children.
Litsa, a British violinist, sees splashes of paint when she hears music. For her, the note G is green; she can’t separate the two. She considers synesthesia to be a fundamental part of her vocation. Samara echoes the sentiment. A talented cellist from London, Samara can’t quite quantify the effect of synesthesia on her music, for she has never known a life without it. Like most synesthetes, the discovery of synesthesia for Samara was really the realisation that other people didn’t experience the world the way she did.
Eduardo, Litsa and Samara got together to make music guided by their synesthesia. They were invited by Maruti NEXA to interpret their new automotive colour - NEXA Blue. The signature shade represents the brand’s spirit of innovation and draws on the legacy of blue as the colour that has inspired innovation and creativity in art, science and culture for centuries.
Each musician, like a true synesthete, came up with a different note to represent the colour. NEXA roped in Indraneel, a composer, to tie these notes together into a harmonious composition. The video below shows how Sound of NEXA Blue was conceived.
You can watch Eduardo, Litsa and Samara play the entire Sound of NEXA Blue composition in the video below.
To know more about NEXA Blue and how the brand constantly strives to bring something exclusive and innovative to its customers, click here.
This article was produced by the Scroll marketing team on behalf of NEXA and not by the Scroll editorial team.