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Social Media Strategy

Why Elon Musk’s plan to charge Twitter/X users $1 will actually make the platform’s problems worse

The businessman’s idea of a ‘bot tax’ is not the best way forward.

Hamza Mudassir, The Conversation
· Oct 25, 2023 · 07:30 pm
How offering incentives can prompt social media users to post more accurate information

An accuracy-based reward structure could help restore waning user confidence.

Ian Anderson, The Conversation
,
Gizem Ceylan, The Conversation
&
Wendy Wood, The Conversation
· Aug 04, 2023 · 10:00 pm
Several Twitter users change identities to claim to be Muslims who support citizenship law

Alt News finds that many of these handles had in previous tweets declared themselves to be Hindu.

Jignesh Patel, AltNews.in
· Dec 15, 2019 · 10:38 am

‘I am still writing for the lonely soul’: At 91, Ruskin Bond looks back at his literary life

May 19, 2025 · 08:30 am
Readers’ comments: As inheritors of the sanatan dharma, how can we foster a questioning people?

Yesterday · 11:30 am
Book excerpt: The seduction of Raj Khosla’s ‘Woh Kaun Thi?’ begins with its opening scene

Yesterday · 09:05 am
Why Estonian writer Jaan Kross’s historical fiction is worth reading in India today

Yesterday · 08:30 am
Carved in stone: Gujarat’s rich cosmopolitan legacy in a 15th-century tomb complex

May 18, 2025 · 11:30 am

See all from Trending

Facebook takes down another influence campaign from Iran that targeted Indians

This influence campaign targeted people “across the world, although more heavily in the middle east and south Asia”.

Aria Thaker, qz.com
· Feb 02, 2019 · 08:30 pm
Facebook plans to integrate WhatsApp, Instagram and Messenger: New York Times

The three services will continue to remain stand-alone apps, but it would allow users to communicate across the apps.

Scroll Staff
· Jan 25, 2019 · 09:56 pm
Snapchat eyes a bigger share of the Indian market after shunning it all this while

The pressure to grow in new markets like India perhaps stems from the platform’s losing battle against Instagram.

Ananya Bhattacharya, qz.com
· Nov 30, 2018 · 09:30 pm

Video

See all

Watch: Why workers at an Adani power plant in Jharkhand went on a strike

Yesterday · 06:05 pm
Video: After Pahalgam, young voices from Kashmir

May 18, 2025 · 12:00 pm
Interview: “Why was Operation Sindoor launched? Where are those dreaded terrorists?”

May 16, 2025 · 06:30 pm
Video: Why is a caste census critical for meaningful social justice?

May 13, 2025 · 03:30 pm
Interview: ‘Op Sindoor won't stop terror; conflict with India existential for Pak Army’

May 12, 2025 · 07:00 pm

See all from Video

‘We have learned a lesson’: Facebook says it’s trying to tackle spread of misinformation in India

An interview with a public policy manager at Facebook.

Durba Ghosh, qz.com
· Nov 03, 2018 · 01:30 pm
A toxic work environment could be weakening the social media cell of the Congress

Instead of growing in the months before the 2019 general elections, the team is now battling attrition, according to interviews with employees.

Aria Thaker, qz.com
· Oct 27, 2018 · 01:30 pm
The anti-social network: Four ways the US government can help fix Facebook

For years, Congress and federal regulators have allowed the world’s largest social network to police itself – with disastrous results.

Julia Angwin, ProPublica
· Apr 07, 2018 · 08:30 pm

The Reel

See all

Watch the first teaser of ‘War 2’, starring Hrithik Roshan, Jr NTR and Kiara Advani

Yesterday · 12:27 pm
Book excerpt: The seduction of Raj Khosla’s ‘Woh Kaun Thi?’ begins with its opening scene

Yesterday · 09:05 am
‘Andhar Maya’ trailer: In horror series, death stalks a family’s ancestral home

May 19, 2025 · 11:32 pm
Start the week with a film: In ‘One of Them Days’, two women go to hilarious lengths to pay the rent

May 19, 2025 · 08:00 am
Simi Garewal on Satyajit Ray’s ‘Aranyer Din Ratri’: ‘A great director opens out the world to you’

May 18, 2025 · 08:45 am

See all from The Reel

How the Euro 2016 sponsors were ambushed on social media by ‘unofficial’ brands

This so-called ambush marketing is an established phenomenon, but social media has become the perfect new vehicle for it.

Simon Chadwick and Alex Fenton, The Conversation
· Jul 06, 2016 · 09:00 pm
Four things Facebook's Mark Zuckerberg might discuss with Narendra Modi

The Silicon Valley executive is likely to seek a reduction of controls on users and on businesses.

Mayank Jain
· Oct 09, 2014 · 01:30 am

Take Scroll With You

Download the app to read our award-winning journalism on the go and stay up-to-date with our notifications.

Get the app

ANDROID iOS

Ad

Social Media Strategy

Why Elon Musk’s plan to charge Twitter/X users $1 will actually make the platform’s problems worse

The businessman’s idea of a ‘bot tax’ is not the best way forward.

Hamza Mudassir, The Conversation · Oct 25, 2023 · 07:30 pm

How offering incentives can prompt social media users to post more accurate information

An accuracy-based reward structure could help restore waning user confidence.

Ian Anderson, The Conversation, Gizem Ceylan, The Conversation & Wendy Wood, The Conversation · Aug 04, 2023 · 10:00 pm

Several Twitter users change identities to claim to be Muslims who support citizenship law

Alt News finds that many of these handles had in previous tweets declared themselves to be Hindu.

Jignesh Patel, AltNews.in · Dec 15, 2019 · 10:38 am

Trending

‘I am still writing for the lonely soul’: At 91, Ruskin Bond looks back at his literary life

May 19, 2025 · 08:30 am

Readers’ comments: As inheritors of the sanatan dharma, how can we foster a questioning people?

Yesterday · 11:30 am

Book excerpt: The seduction of Raj Khosla’s ‘Woh Kaun Thi?’ begins with its opening scene

Yesterday · 09:05 am

Why Estonian writer Jaan Kross’s historical fiction is worth reading in India today

Yesterday · 08:30 am

Carved in stone: Gujarat’s rich cosmopolitan legacy in a 15th-century tomb complex

May 18, 2025 · 11:30 am

Facebook takes down another influence campaign from Iran that targeted Indians

This influence campaign targeted people “across the world, although more heavily in the middle east and south Asia”.

Aria Thaker, qz.com · Feb 02, 2019 · 08:30 pm

Facebook plans to integrate WhatsApp, Instagram and Messenger: New York Times

The three services will continue to remain stand-alone apps, but it would allow users to communicate across the apps.

Scroll Staff · Jan 25, 2019 · 09:56 pm

Snapchat eyes a bigger share of the Indian market after shunning it all this while

The pressure to grow in new markets like India perhaps stems from the platform’s losing battle against Instagram.

Ananya Bhattacharya, qz.com · Nov 30, 2018 · 09:30 pm

Video

Watch: Why workers at an Adani power plant in Jharkhand went on a strike

Yesterday · 06:05 pm

Video: After Pahalgam, young voices from Kashmir

May 18, 2025 · 12:00 pm

Interview: “Why was Operation Sindoor launched? Where are those dreaded terrorists?”

May 16, 2025 · 06:30 pm

Video: Why is a caste census critical for meaningful social justice?

May 13, 2025 · 03:30 pm

Interview: ‘Op Sindoor won't stop terror; conflict with India existential for Pak Army’

May 12, 2025 · 07:00 pm

‘We have learned a lesson’: Facebook says it’s trying to tackle spread of misinformation in India

An interview with a public policy manager at Facebook.

Durba Ghosh, qz.com · Nov 03, 2018 · 01:30 pm

A toxic work environment could be weakening the social media cell of the Congress

Instead of growing in the months before the 2019 general elections, the team is now battling attrition, according to interviews with employees.

Aria Thaker, qz.com · Oct 27, 2018 · 01:30 pm

The anti-social network: Four ways the US government can help fix Facebook

For years, Congress and federal regulators have allowed the world’s largest social network to police itself – with disastrous results.

Julia Angwin, ProPublica · Apr 07, 2018 · 08:30 pm

The Reel

Watch the first teaser of ‘War 2’, starring Hrithik Roshan, Jr NTR and Kiara Advani

Yesterday · 12:27 pm

Book excerpt: The seduction of Raj Khosla’s ‘Woh Kaun Thi?’ begins with its opening scene

Yesterday · 09:05 am

‘Andhar Maya’ trailer: In horror series, death stalks a family’s ancestral home

May 19, 2025 · 11:32 pm

Start the week with a film: In ‘One of Them Days’, two women go to hilarious lengths to pay the rent

May 19, 2025 · 08:00 am

Simi Garewal on Satyajit Ray’s ‘Aranyer Din Ratri’: ‘A great director opens out the world to you’

May 18, 2025 · 08:45 am

How the Euro 2016 sponsors were ambushed on social media by ‘unofficial’ brands

This so-called ambush marketing is an established phenomenon, but social media has become the perfect new vehicle for it.

Simon Chadwick and Alex Fenton, The Conversation · Jul 06, 2016 · 09:00 pm

Four things Facebook's Mark Zuckerberg might discuss with Narendra Modi

The Silicon Valley executive is likely to seek a reduction of controls on users and on businesses.

Mayank Jain · Oct 09, 2014 · 01:30 am

Take Scroll With You

Hamza Mudassir, The Conversation
· Oct 25, 2023 · 07:30 pm

Ian Anderson, The Conversation
,
Gizem Ceylan, The Conversation
&
Wendy Wood, The Conversation
· Aug 04, 2023 · 10:00 pm

Jignesh Patel, AltNews.in
· Dec 15, 2019 · 10:38 am

Aria Thaker, qz.com
· Feb 02, 2019 · 08:30 pm

Scroll Staff
· Jan 25, 2019 · 09:56 pm

Ananya Bhattacharya, qz.com
· Nov 30, 2018 · 09:30 pm

Durba Ghosh, qz.com
· Nov 03, 2018 · 01:30 pm

Aria Thaker, qz.com
· Oct 27, 2018 · 01:30 pm

Julia Angwin, ProPublica
· Apr 07, 2018 · 08:30 pm

Simon Chadwick and Alex Fenton, The Conversation
· Jul 06, 2016 · 09:00 pm

Mayank Jain
· Oct 09, 2014 · 01:30 am