Book Marketing
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Seven books, eight movies and two spin-offs later, is the Harry Potter charm waning?
‘Fantastic Beasts: The Crimes of Grindelwald’, the latest film set in ‘Harry-verse’, is the lowest grossing one in the franchise.
Louise Grimmer, The Conversation, Gary Mortimer, The Conversation & Martin Grimmer, The Conversation
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What a first-time writer learnt about how to make a bestseller in India
What to do, yes, but Anu Vaidyanathan offers important advice on what not to obsess about.
Anu Vaidyanathan
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Writing a blurb for a book? It's as hard as creating your Tinder profile
Don’t oversell. Or undersell. Or even sell.
Manasi Subramaniam
Trending
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Transformation of the goddess and clay: Naveen Kishore’s photos capture hues of conflict
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Watch: Beyoncé was joined by her daughter Blue Ivy on stage for a dance routine during UK concert
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Kathmandu mayor installs map of ‘Greater Nepal’ after ‘Akhand Bharat’ controversy
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‘I’m a small man but my music is huge’: Wasifuddin Dagar on the AR Rahman plagiarism row
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Indian schools are unprepared to deal with heat waves that are already disrupting education
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Booker bombast and other forms of the literary puff
A literary puff is the promotional blurb that appears on book jackets and publishers’ press releases. Dr Ross Wilson discusses the nature of the rave review and asks whether it counts as criticism.
University of Cambridge
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Chetan Bhagat wanted to know, and the nation told him
This is what happened when the writer asked his online fans for feedback and advice.
Rheea Mukherjee
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Video: Is this the best book trailer in the world ever?
Imagine a cast of some of the best contemporary writers coming together to sell a single book – by someone else.
Scroll Staff
Video
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‘What The Hell Are We Dying For’: Shawn Mendes’s new song on New York skies after Canada wildfires
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Watch: Elephant gently shakes a tree to get a jackfruit from it
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Watch: Durg-Puri Express passengers evacuate train in panic after spotting fire under an AC coach
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Watch: Google Doodle video celebrates dancer-choreographer Willi Ninja’s 62nd birth anniversary
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Watch: Italian MP breastfeeds baby in Parliament, applauded for setting a precedent