Book Marketing

Seven books, eight movies and two spin-offs later, is the Harry Potter charm waning?

‘Fantastic Beasts: The Crimes of Grindelwald’, the latest film set in ‘Harry-verse’, is the lowest grossing one in the franchise.

Louise Grimmer, The Conversation
,
Gary Mortimer, The Conversation
&
Martin Grimmer, The Conversation
· Mar 03, 2020 · 05:30 pm
What a first-time writer learnt about how to make a bestseller in India

What to do, yes, but Anu Vaidyanathan offers important advice on what not to obsess about.

Anu Vaidyanathan
· Dec 17, 2016 · 06:30 am
Writing a blurb for a book? It's as hard as creating your Tinder profile

Don’t oversell. Or undersell. Or even sell.

Manasi Subramaniam
· Aug 27, 2016 · 08:30 am

Booker bombast and other forms of the literary puff

A literary puff is the promotional blurb that appears on book jackets and publishers’ press releases. Dr Ross Wilson discusses the nature of the rave review and asks whether it counts as criticism.

University of Cambridge
· Oct 14, 2015 · 08:30 am
Chetan Bhagat wanted to know, and the nation told him

This is what happened when the writer asked his online fans for feedback and advice.

Rheea Mukherjee
· Aug 11, 2015 · 08:30 am
Video: Is this the best book trailer in the world ever?

Imagine a cast of some of the best contemporary writers coming together to sell a single book – by someone else.

Scroll Staff
· Jun 14, 2015 · 09:05 am

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Book Marketing

Seven books, eight movies and two spin-offs later, is the Harry Potter charm waning?

‘Fantastic Beasts: The Crimes of Grindelwald’, the latest film set in ‘Harry-verse’, is the lowest grossing one in the franchise.

Louise Grimmer, The Conversation, Gary Mortimer, The Conversation & Martin Grimmer, The Conversation · Mar 03, 2020 · 05:30 pm

What a first-time writer learnt about how to make a bestseller in India

What to do, yes, but Anu Vaidyanathan offers important advice on what not to obsess about.

Anu Vaidyanathan · Dec 17, 2016 · 06:30 am

Writing a blurb for a book? It's as hard as creating your Tinder profile

Don’t oversell. Or undersell. Or even sell.

Manasi Subramaniam · Aug 27, 2016 · 08:30 am

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Booker bombast and other forms of the literary puff

A literary puff is the promotional blurb that appears on book jackets and publishers’ press releases. Dr Ross Wilson discusses the nature of the rave review and asks whether it counts as criticism.

University of Cambridge · Oct 14, 2015 · 08:30 am

Chetan Bhagat wanted to know, and the nation told him

This is what happened when the writer asked his online fans for feedback and advice.

Rheea Mukherjee · Aug 11, 2015 · 08:30 am

Video: Is this the best book trailer in the world ever?

Imagine a cast of some of the best contemporary writers coming together to sell a single book – by someone else.

Scroll Staff · Jun 14, 2015 · 09:05 am

Video

Godi media fake news: spreading panic, escalating war tensions

Yesterday · 12:00 am

Interview: ‘Sceptical that strikes will deter Pak terror’

May 09, 2025 · 08:00 am

Video: Why activists unable to blink an eye went to court against E-KYC

May 04, 2025 · 10:30 am

Video: How will the amended Waqf Act impact India’s constitutional values?

Apr 28, 2025 · 03:30 pm

Want more video stories from Scroll? Help us build a studio

Apr 24, 2025 · 05:15 pm

Take Scroll With You

Louise Grimmer, The Conversation
,
Gary Mortimer, The Conversation
&
Martin Grimmer, The Conversation
· Mar 03, 2020 · 05:30 pm

Anu Vaidyanathan
· Dec 17, 2016 · 06:30 am

Manasi Subramaniam
· Aug 27, 2016 · 08:30 am

University of Cambridge
· Oct 14, 2015 · 08:30 am

Rheea Mukherjee
· Aug 11, 2015 · 08:30 am

Scroll Staff
· Jun 14, 2015 · 09:05 am