Effective Message
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In Assam, text messages are saving the lives of new mothers
The non-profit project End Maternal Mortality now is helping Adivasi women avail free government medical services through a mobile reporting project.
Sarita Santoshini, IndiaSpend
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Cynicism about mobile advertising is greatly misplaced
The data tell the story: mobile ads work.
Anindya Ghose, The Conversation