What big data tells us about how a book becomes a bestseller: It’s easier than we think

The best time to release a book to maximise sales? Late October.

Albert-László Barabási, The Conversation

· Dec 05, 2018 · 05:30 pm

India’s non-English literature now has a fast-growing corner of its own on the internet

Where people are writing and reading stories in eight languages: Hindi, Gujarati. Tamil, Telugu, Marathi, Malayalam, Kannada, and Bengali.

Maria Thomas, qz.com

· Mar 10, 2018 · 03:30 pm

You’re wrong, Arnaud Nourry, eBooks are not ‘stupid’

A rejoinder to a statement made by the Hachette Livre CEO in an interview to Scroll.in.

Bronwen Thomas, The Conversation

· Mar 07, 2018 · 05:30 pm

Why have Australian publishers been visiting India every year for the past six years?

An interview with Wendy Were, the director of the programme that organises the visit of the Australian delegation.

Kanishka Gupta

· Feb 25, 2018 · 01:30 pm

What does a beverage maker have to do with publishing? Plenty, if you ask Paper Boat Drinks

The beverage company built on nostalgia finds that literature can serve pretty much the same purpose, says Parvesh Debuka, Head of Marketing at Paper Boat.

Venkatesh M Swamy

· Feb 16, 2018 · 05:30 pm

What will Westland’s new politically-engaged literary imprint bring? Ask publisher Karthika VK

Context will publish both fiction and non-fiction from writers whose work does not eschew politics.

Harsimran Gill

· Jan 16, 2018 · 05:30 pm

‘It was uncomfortable. The best reason to say yes’: Deborah Treisman on publishing ‘Cat Person’

The fiction editor of ‘The New Yorker’ talks about the unexpected internet success of ‘Cat Person’. And about publishing stories.

Kanika Sharma

· Jan 06, 2018 · 05:30 pm

A writer’s guide to what India’s commissioning editors are looking for (and what they don’t want)

Eight editors from six publishing companies talk of their preferences. Are writers listening?

Shashank Bhargava

· Dec 31, 2017 · 08:30 am

Chinese publishing is booming with over 350 million people reading ebooks. But at what cost?

Behind the staggering numbers are millions of underpaid writers writing up to 20,000 words a day.

Jack Hu

· Dec 28, 2017 · 05:30 pm

‘India has a rich oral tradition’: Why a new player in Indian publishing is bullish on audiobooks

Yogesh Dashrath of Storytel India talks about the rationale and plans for their launch of audiobooks in the country.

Kanishka Gupta

· Dec 01, 2017 · 01:43 pm

Decoding a bestseller: How Nielsen BookScan is changing some aspects of Indian publishing

An interview with Vikrant Mathur, director of Nielsen BookScan India shows how accurate data is indispensable for publishers.

Kanishka Gupta

· Nov 11, 2017 · 12:30 pm

Barkha Dutt to write a book on two decades of Indian politics

This is her second book after ‘This Unquiet Land’.

Scroll Staff

· Nov 08, 2017 · 04:44 pm