The Ramzan-themed detergent ad that everyone's weeping over is not exactly the first of its kind
The latest ad, made for the brand's consumers in Pakistan, was made by an Indian director.
Here's the latest video that's sending social media into a tizzy. In an advertisement made by Vasan Bala, writer of films like Dev D, The Lunchbox, Peddlers and Raman Raghav 2.0, some cute kids out for iftar help an old samosa and jalebi vendor sell his wares in the crowded streets after his cart breaks down.
For sentimental viewers, some tissues would be advisable. For the more cynical ones, we recommend a heavy dose of eye-rolls.
Of course, advertising being advertising, and Ramzan being Ramzan, there are many other brands that have exploited the festival for signature "heartwarming" "heartstring-tugging" "nostalgia-inducing" moments.
Last year, an advert made by Pakistan Brand Shan Masala created a yearning for their products by pointing out the chief problem faced by diaspora communities – the dearth of home-cooked food, especially during Ramzan.
The over-the-top nature of the ad lent it self hilariously to a few parodies.
Coke Pakistan and Pepsi Pakistan made advertisements tying in lights and their drinks. Buy them and lights will be donated to marginal communities. We'll have a side of juvenile diabetes with that, please.
Here's another one. This Ramzan, remember, that behind every tattooed long haired man could be a "nerd" and your average "soda glasses" wearing staid individual could actually love heavy metal.
And lastly, the month is not just about feasting, lights and home-cooked food. There's germs to worry about too.