Furthering its plan of taking on the popular dating applications like Tinder and Bumble, Facebook has announced expansion of its dating feature test to two new countries – Canada and Thailand.
It is well known that Facebook has been developing a dating app using the tremendous amount of user data that the platform potentially has access to. The data is attested by the fact that California-based company had roughly 2.27 billion active users during the third quarter of 2018, a study by Statista reveals.
The ‘Facebook Dating’ service test was first started in Colombia in September, an Economics Times report says. The feature included user integration with Groups and Events on the social networking platform with the idea to encourage people to progress toward real life interactions from the virtual territory.
And, citing a report by The Verge, the ET article says, there’s a new feature on board this time around. The feature is called ‘Second Look’ and it allows users to reconsider a previous decision. One can also pause matching in case they are no longer looking to date.
Facebook hopes to expand its users base with the new dating feature. The test feature is now available to users aged 18 and above, free of cost and without any advertisements or premium features, the report adds.