Assembly elections

The day before Delhi elections, BJP spends about Rs 5 crores on newspaper ads

A website that books ads estimates the cost of today's full page ads across nine major newspapers in the national capital.

For the past two weeks, people in Delhi have been waking up to rather startling series of advertisements from the Bharatiya Janata Party. Last week, for instance, there were personal attacks on the Aam Aadmi Party leader Arvind Kejriwal. But on Friday, the front pages of more than nine major newspapers in the national capital were plastered with full page ads featuring Prime Minister Narendra Modi asking for votes in Saturday's Delhi elections.

Though campaigning officially ended on Thursday, a legal lacuna allows print ads to continue.

The BJP's ads covered the complete front jacket of newspapers ranging from the largest newspaper (by circulation) Times of India to Hindi daily Punjab Kesri. Not only the front page, many newspapers arrived plastered with a quarter-page letter from the Prime Minister promising a “world class Delhi”.

Scroll used releasemyad.com, an online portal that allows users to book ads in over 40 publications, to estimate how much the BJP would have spent on the front page ads in nine major dailies. The ad also appeared in The Pioneer but the data for the publication wasn't available.


As visible from the chart above, a front page ads in the above mentioned newspapers would have cost more than Rs four crore and 79 lakh. Here’s a sample break up.

Hindustan Times

The daily has a circulation of more than nine lakh copies in the capital and a front page full page ad would cost around Rs one crore and 35 lakhs.


The Times of India

The cost for a full-page notice in the Delhi edition is around Rs 96 lakhs.


Dainik Jagran

The same ad on the Hindi daily Dainik Jagran’s front page in Delhi costs Rs 55.56 lakhs.

Amar Ujala


The ad also appeared on the front page of Amar Ujala and would have cost over Rs 46 lakhs.

Nav Bharat Times

The Times of India group’s Hindi daily also carried the advertisement in its Delhi edition. The site puts the estimated cost at over Rs 41.59 lakhs.



We welcome your comments at letters@scroll.in.
Sponsored Content BY 

A phone so stunning that it deserves its own photoshoot

Presenting the Moto X4, crafted to perfection.

Precision-crafted glass and metal design, an anodised aluminium frame, easy to hold and featuring beautiful contours, the Moto X4 is crafted to perfection indeed.

With the distinctive placement of the rear cameras, this phone makes a great subject for a photographic series.

Gaurav Sawn Photography
Gaurav Sawn Photography

The light reveals the fluidity of its body; curves that fit perfectly in the contours of a palm.

Gaurav Sawn Photography
Gaurav Sawn Photography

Reclining on a bed of satin, the glass-encased phone blends into the folds of the luxurious fabric.

The slimness, seamlessness and solidity of the phone make for a great profile shot.

A stunning design which is IP68 rated water-resistant too, it is as beautiful as it is strong.

We partnered with photographer Gaurav Sawn to create this series. Says Gaurav, “The glass sandwich design looks extremely good and the reflections on the back panel make the phone stand out. This is a phone that is best used without a case. The curved corners were also very comfortable to hold. All in all, really enjoyed shooting this phone!”

While this phone is elegant and crafted to perfection, it is also extremely tough, being protected from scratches with Corning® Gorilla® Glass that stretches all the way around.

You don’t need to sacrifice of performance either. It’s packed with a 2.2 GHz octa-core Qualcomm® Snapdragon™ 630 processor and comes with a TurboPower™ Charger which means hours of power in minutes!

For the music lover, this phone is a boon. With simultaneous connectivity of up to four Bluetooth® audio devices at the same time, you can build your own stereo system without worrying about cables.

The dual rear cameras – a 12MP that lets you focus faster and get great results even on dark, cloudy days, and an 8 MP camera, with wide angle lens makes your most ambitious photos look all the more impressive.

To get your hands on the Moto X4, and experience perfection, click here.

This article was produced by the Scroll marketing team on behalf of Motorola and not by the Scroll editorial team.