online world

Amazon is making moves to crack India’s expanding secondhand goods market

If successful, Amazon could expand the feature to other cities.

After securing enough buyers and sellers, Amazon’s next target market in India is resellers.

Amazon launched a “Sell as Individual” service in India, which makes it convenient for users to sell secondhand laptops, phones, tablets, books, and more. The company picks up the item, packages it, and ships it to the recipient for a nominal fee: Rs10 ($0.15) for orders under Rs1,000 ($15), a Rs50 ($0.74) for items valued between Rs1,000 and Rs5,000($74), and Rs100 ($1.50) for those priced above Rs5,000. Returns are brought back to the doorstep of the sellers at no additional cost to them.

For now, the company is piloting the service in Bengaluru. If successful, Amazon could expand the feature to other cities.

India’s secondhand goods market is currently estimated at nearly $17 billion. With the latest endeavor, it is tapping an individual market that e-commerce competitors like Flipkart and Snapdeal have not yet ventured into. And even though the secondhand goods market is already saturated by the likes of popular sites like OLX, Quikr, and eBay India, Amazon’s sheer size could give it a competitive edge over other players.

The new platform is reminiscent of shopping portal Junglee, an Amazon subsidiary, launched in India in 2012. When asked about the relationship between the two nearly identical services, the e-retailer told the Verge that Junglee was a pilot of sorts for Amazon.in’s latest offering. Amazon did not respond to Quartz’s requests about whether it has plans to shutter Junglee or merge the two sites in the future.

The Seattle-based company has spent billions of dollars on infrastructure and technology in its second-biggest market after the US. Amazon has committed investments worth more than the total funding raised by Flipkart and Snapdeal—India’s two biggest domestic e-commerce companies—put together. Thanks to partnerships etched with Bollywood studios and its low price point, Amazon’s Prime Video offering is tough competition for Netflix. And with this latest endeavor, Amazon could soon be the biggest player in India’s individual sellers market.

The hassle-free, door-to-door service could also dissuade people from scrapping old electronics. India produces nearly 1.8 million tons of electronic waste every year, a number set to nearly double by 2018, according to the Associated Chambers of Commerce & Industry of India. By encouraging the easy resale of used products within the country, the online retailer could curb huge mounds of e-waste.

This articl first appeared on Quartz.

Support our journalism by subscribing to Scroll+ here. We welcome your comments at letters@scroll.in.
Sponsored Content BY 

Movies can make you leap beyond what is possible

Movies have the power to inspire us like nothing else.

Why do we love watching movies? The question might be elementary, but one that generates a range of responses. If you had to visualise the world of movies on a spectrum, it would reflect vivid shades of human emotions like inspiration, thrill, fantasy, adventure, love, motivation and empathy - generating a universal appeal bigger than of any other art form.

“I distinctly remember when I first watched Mission Impossible I. The scene where Tom Cruise suspends himself from a ventilator to steal a hard drive is probably the first time I saw special effects, stunts and suspense combined so brilliantly.”  

— Shristi, 30

Beyond the vibe of a movie theatre and the smell of fresh popcorn, there is a deeply personal relationship one creates with films. And with increased access to movies on television channels like &flix, Zee Entertainment’s brand-new English movie channel, we can experience the magic of movies easily, in the comforts of our home.

The channel’s tagline ‘Leap Forth’ is a nod to the exciting and inspiring role that English cinema plays in our lives. Comparable to the pizazz of the movie premieres, the channel launched its logo and tagline through a big reveal on a billboard with Spider-Man in Mumbai, activated by 10,000 tweets from English movies buffs. Their impressive line-up of movies was also shown as part of the launch, enticing fans with new releases such as Spider-Man: Homecoming, Baby Driver, Blade Runner 2049, The Dark Tower, Jumanji: Welcome to the Jungle and Life.

“Edgar Wright is my favourite writer and director. I got interested in film-making because of Hot Fuzz and Shaun of the dead. I love his unique style of storytelling, especially in his latest movie Baby Driver.”

— Siddhant, 26

Indeed, movies can inspire us to ‘leap forth’ in our lives. They give us an out-of-this-world experience by showing us fantasy worlds full of magic and wonder, while being relatable through stories of love, kindness and courage. These movies help us escape the sameness of our everyday lives; expanding our imagination and inspiring us in different ways. The movie world is a window to a universe that is full of people’s imaginations and dreams. It’s vast, vivid and populated with space creatures, superheroes, dragons, mutants and artificial intelligence – making us root for the impossible. Speaking of which, the American science fiction blockbuster, Ghost in the Shell will be premiering on the 24th of June at 1:00 P.M. and 9:00 P.M, only on &flix.

“I relate a lot to Peter Parker. I identified with his shy, dorky nature as well as his loyalty towards his friends. With great power, comes great responsibility is a killer line, one that I would remember for life. Of all the superheroes, I will always root for Spiderman”

— Apoorv, 21

There are a whole lot of movies between the ones that leave a lasting impression and ones that take us through an exhilarating two-hour-long ride. This wide range of movies is available on &flix. The channel’s extensive movie library includes over 450 great titles bringing one hit movie premiere every week. To get a taste of the exciting movies available on &flix, watch the video below:

Play

This article was produced by the Scroll marketing team on behalf of &flix and not by the Scroll editorial team.