e-commerce trends

One in three Indians has received fake products from e-commerce websites, finds a survey

Mobile phones and computers were the most exploited category, followed by fashion products.

Indian e-commerce has an acute counterfeit problem.

Even as the sector readies to touch over $200 billion by 2026, nearly one in three Indians have reported receiving a counterfeit product through online shopping, according to a dipstick survey by Velocity MR, a Mumbai-based market research and analytics company.

“Even though the e-commerce companies/platforms state a zero tolerance towards any malpractices, considering the very nature of the business, it would not be possible to maintain a problem-free zone,” Jasal Shah, managing director and CEO of Velocity MR, said in a press release. When fraudsters sell fake products under the pretext of originals, “this not only causes monetary loss but also jeopardises the goodwill of the original player,” the study notes.

The survey polled 3,000 respondents from across Mumbai, Delhi, Bengaluru, Kolkata, Hyderabad, Chennai, Ahmedabad, and Pune, and was conducted in the first week of April 2018. The firm collected data on consumer encounters with fake and counterfeit products while shopping online and how they deal with these run-ins.

Mobile phones and computers were the most exploited category, followed by fashion products, according to the survey.

“Different product received” was the most common indicator used by consumers across portals such as Amazon, Flipkart, Paytm, Myntra, and Shopclues to indicate their experience with fakes.

More than nine in 10 people returned the wrong products and got their money back. Nearly the same share returned an order despite not getting their money back.

For the most part, Indians can’t tolerate receiving the wrong product. Over half the respondents said they would not buy counterfeits or fakes under any circumstances. One in four would buy them if priced less than the original; 20% would do so if the quality is close to the original.

In spite of these problems, trust in e-commerce platforms mostly remains intact. Only 11% of the respondents said they’d stop online shopping completely in light of these experiences. Awareness is rising, though. “(Online consumers) have become more alert, check more details, and also compare prices before a purchase,” the study noted.

This article first appeared on Quartz.

Support our journalism by subscribing to Scroll+ here. We welcome your comments at letters@scroll.in.
Sponsored Content BY 

Can a colour encourage creativity and innovation?

The story behind the universally favoured colour - blue.

It was sought after by many artists. It was searched for in the skies and deep oceans. It was the colour blue. Found rarely as a pigment in nature, it was once more precious than gold. It was only after the discovery of a semi-precious rock, lapis lazuli, that Egyptians could extract this rare pigment.

For centuries, lapis lazuli was the only source of Ultramarine, a colour whose name translated to ‘beyond the sea’. The challenges associated with importing the stone made it exclusive to the Egyptian kingdom. The colour became commonly available only after the invention of a synthetic alternative known as ‘French Ultramarine’.

It’s no surprise that this rare colour that inspired artists in the 1900s, is still regarded as the as the colour of innovation in the 21st century. The story of discovery and creation of blue symbolizes attaining the unattainable.

It took scientists decades of trying to create the elusive ‘Blue Rose’. And the fascination with blue didn’t end there. When Sir John Herschel, the famous scientist and astronomer, tried to create copies of his notes; he discovered ‘Cyanotype’ or ‘Blueprints’, an invention that revolutionized architecture. The story of how a rugged, indigo fabric called ‘Denim’ became the choice for workmen in newly formed America and then a fashion sensation, is known to all. In each of these instances of breakthrough and innovation, the colour blue has had a significant influence.

In 2009, the University of British Columbia, conducted tests with 600 participants to see how cognitive performance varies when people see red or blue. While the red groups did better on recall and attention to detail, blue groups did better on tests requiring invention and imagination. The study proved that the colour blue boosts our ability to think creatively; reaffirming the notion that blue is the colour of innovation.

When we talk about innovation and exclusivity, the brand that takes us by surprise is NEXA. Since its inception, the brand has left no stone unturned to create excusive experiences for its audience. In the search for a colour that represents its spirit of innovation and communicates its determination to constantly evolve, NEXA created its own signature blue: NEXA Blue. The creation of a signature color was an endeavor to bring something exclusive and innovative to NEXA customers. This is the story of the creation, inspiration and passion behind NEXA:

Play

To know more about NEXA, see here.

This article was produced by the Scroll marketing team on behalf of NEXA and not by the Scroll editorial team.