• Become A Member
  • Gift Membership
  • Gift Membership
Scroll.in Logo
  • Gift Membership
  • Sign In
  • Become A Member
  • Home
  • Common Ground
  • The Latest
  • Members-Only
  • Video
  • Eco India
  • The Reel
  • Magazine
  • Trending
    Trending
    • Rush Hour: DMK to skip INDIA bloc meeting, Rahul Gandhi says Modi won’t be PM in a year and more

      Rush Hour: DMK to skip INDIA bloc meeting, Rahul Gandhi says Modi won’t be PM in a year and more

      Scroll Staff
    • Review: In ‘Maa Behen’, the joys of misbehaving women

      Review: In ‘Maa Behen’, the joys of misbehaving women

      Nandini Ramnath
    • Why India is not able to fully use the solar power it generates

      Why India is not able to fully use the solar power it generates

      Vaishnavi Rathore
    • Mumbai is worried about water, but its control over mainland dams is depriving others

      Mumbai is worried about water, but its control over mainland dams is depriving others

      Sachin Tiwale
    • Five rejoinders: What Ramachandra Guha gets wrong about Rahul Gandhi

      Five rejoinders: What Ramachandra Guha gets wrong about Rahul Gandhi

      Scroll
    • In this speculative memoir, an academic writes about chronic pain and liminal spaces she exists in

      In this speculative memoir, an academic writes about chronic pain and liminal spaces she exists in

      Shahd Alshammari
    • Bhopal’s Barkatullah University to be renamed Vagdevi Bhojpal University

      Bhopal’s Barkatullah University to be renamed Vagdevi Bhojpal University

      Scroll Staff
    • Ramachandra Guha: How the Gandhi family has helped Modi consolidate power

      Ramachandra Guha: How the Gandhi family has helped Modi consolidate power

      Ramachandra Guha
    • For young readers: How wrestler Aman Sehrawat became the youngest Indian to win an Olympic medal

      For young readers: How wrestler Aman Sehrawat became the youngest Indian to win an Olympic medal

      Thirumoy Banerjee
    • NEET aspirant dies by suicide, Rahul Gandhi says Modi government ruined education system

      NEET aspirant dies by suicide, Rahul Gandhi says Modi government ruined education system

      Scroll Staff
    • Why generic obesity drugs are unlikely to help those who need them the most

      Why generic obesity drugs are unlikely to help those who need them the most

      Sunoor Verma
    • ‘Peddi’ review: Cricket, wrestling, running – and hyperbole

      ‘Peddi’ review: Cricket, wrestling, running – and hyperbole

      Scroll Staff
    We Need Your Help
    Scroll has produced award-winning journalism despite threats, falling ad revenues and rising costs. Support our work. Become a member today.
  • More
    More
    • Politics
    • Culture
    • India
    • World
    • Film and TV
    • Music
    • Books and Ideas
    • Business and Economy
    • Health
    • Education
    • Climate and Environment
    Newsletters
    • The Daily Brief
    • Now Watching By The Reel
    Read on the Go
    Get updates
    Please Don't Look Away
    AI is hollowing out independent media, stealing our readership and revenue. Only you can stop this bleeding. Support our work. Join Scroll today!
  • Newsletters

Consumers

  • Cityscapes and identities: What advertisements, images tell us about commodities and consumers

    Cityscapes and identities: What advertisements, images tell us about commodities and consumers

    Sreedeep Bhattacharya
    · May 13, 2022 · 08:30 am
  • Is the ‘malady of infinite aspiration’ a permanent condition of the modern age?

    Is the ‘malady of infinite aspiration’ a permanent condition of the modern age?

    James Suzman
    · Dec 03, 2021 · 05:30 pm
  • Data analytics and targeted political messages  began over 40 years before Facebook, shows this book

    Data analytics and targeted political messages began over 40 years before Facebook, shows this book

    Nair DA
    · Oct 18, 2020 · 12:30 pm
  • One in three Indians has received fake products from e-commerce websites, finds a survey

    One in three Indians has received fake products from e-commerce websites, finds a survey

    Ananya Bhattacharya, qz.com
    · May 02, 2018 · 01:30 pm
  • We have introduced more natural products after Patanjali’s success, says L’Oréal MD

    We have introduced more natural products after Patanjali’s success, says L’Oréal MD

    Suneera Tandon, qz.com
    · Sep 26, 2017 · 11:30 pm
  • In the age of WhatsApp, Indians are developing a fetish for exquisite notebooks and pens

    In the age of WhatsApp, Indians are developing a fetish for exquisite notebooks and pens

    Maria Thomas, qz.com
    · Sep 25, 2017 · 07:30 pm
  • Products like ‘gluten-free water’ show the absurdity of food labelling trends

    Products like ‘gluten-free water’ show the absurdity of food labelling trends

    Brandon McFadden, The Conversation
    · Sep 03, 2017 · 09:30 pm
  • Indians are eating more chocolate than ever before because they think it is convenient and healthy

    Indians are eating more chocolate than ever before because they think it is convenient and healthy

    Maria Thomas, qz.com
    · Apr 29, 2017 · 07:30 pm
  • Do you show yourself at your best in your social feed? You're still revealing more than you think

    Do you show yourself at your best in your social feed? You're still revealing more than you think

    Scroll Staff
    · Mar 21, 2017 · 10:00 am