• Become A Member
  • Gift Membership
  • Gift Membership
Scroll.in Logo
  • Gift Membership
  • Sign In
  • Become A Member
  • Home
  • Common Ground
  • The Latest
  • Members-Only
  • Video
  • Eco India
  • The Reel
  • Magazine
  • Trending
    Trending
    • PM Modi says steps taken to prevent paper leaks as CJP demands Dharmendra Pradhan’s resignation

      PM Modi says steps taken to prevent paper leaks as CJP demands Dharmendra Pradhan’s resignation

      Scroll Staff
    • In Ladakh, climate change is raining on apricots, central to life and the economy

      In Ladakh, climate change is raining on apricots, central to life and the economy

      Avidha Raha
    • Maharashtra sets up panel to examine if STs who convert to other faiths should get quota benefits

      Maharashtra sets up panel to examine if STs who convert to other faiths should get quota benefits

      Scroll Staff
    • Why angry young protesters in Delhi have turned against Modi

      Why angry young protesters in Delhi have turned against Modi

      Anant Gupta
       & 
      Ayush Tiwari
    • Cockroach Janta Party protest: How liberal scepticism induces paralysis in oppositional politics

      Cockroach Janta Party protest: How liberal scepticism induces paralysis in oppositional politics

      Milind Murugkar
    • ‘Smiling Modi tried to project an image of calm’: How foreign press reported on CJP protest

      ‘Smiling Modi tried to project an image of calm’: How foreign press reported on CJP protest

      Scroll Staff
    • Brand strategist Ambi Parameswaran reflects on the 1980-1990s, when ads focused on children

      Brand strategist Ambi Parameswaran reflects on the 1980-1990s, when ads focused on children

      Ambi Parameswaran
    • ‘Chrislam’: In Nigeria, why two religions are better than one

      ‘Chrislam’: In Nigeria, why two religions are better than one

      Marloes Janson, The Conversation
    • ‘Bol Bol Rani’ review: Sai Tamhankar prevents a mind game thriller from being a brain fade

      ‘Bol Bol Rani’ review: Sai Tamhankar prevents a mind game thriller from being a brain fade

      Nandini Ramnath
    • ‘Don’t drag court into this’: Delhi HC on plea alleging excessive force by police during CJP protest

      ‘Don’t drag court into this’: Delhi HC on plea alleging excessive force by police during CJP protest

      Scroll Staff
    • Why tree cutting on Dehradun highway could upend the life of a community

      Why tree cutting on Dehradun highway could upend the life of a community

      Vaishnavi Rathore
    • Updates: Rahul Gandhi leads protest outside PM’s house, demands resignations of Modi, Amit Shah

      Updates: Rahul Gandhi leads protest outside PM’s house, demands resignations of Modi, Amit Shah

      Scroll Staff
    We Need Your Help
    Scroll has produced award-winning journalism despite threats, falling ad revenues and rising costs. Support our work. Become a member today.
  • More
    More
    • Politics
    • Culture
    • India
    • World
    • Film and TV
    • Music
    • Books and Ideas
    • Business and Economy
    • Health
    • Education
    • Climate and Environment
    Newsletters
    • The Daily Brief
    • Now Watching By The Reel
    Read on the Go
    Get updates
    Please Don't Look Away
    AI is hollowing out independent media, stealing our readership and revenue. Only you can stop this bleeding. Support our work. Join Scroll today!
  • Newsletters

Consumers

  • Cityscapes and identities: What advertisements, images tell us about commodities and consumers

    Cityscapes and identities: What advertisements, images tell us about commodities and consumers

    Sreedeep Bhattacharya
    · May 13, 2022 · 08:30 am
  • Is the ‘malady of infinite aspiration’ a permanent condition of the modern age?

    Is the ‘malady of infinite aspiration’ a permanent condition of the modern age?

    James Suzman
    · Dec 03, 2021 · 05:30 pm
  • Data analytics and targeted political messages  began over 40 years before Facebook, shows this book

    Data analytics and targeted political messages began over 40 years before Facebook, shows this book

    Nair DA
    · Oct 18, 2020 · 12:30 pm
  • One in three Indians has received fake products from e-commerce websites, finds a survey

    One in three Indians has received fake products from e-commerce websites, finds a survey

    Ananya Bhattacharya, qz.com
    · May 02, 2018 · 01:30 pm
  • We have introduced more natural products after Patanjali’s success, says L’Oréal MD

    We have introduced more natural products after Patanjali’s success, says L’Oréal MD

    Suneera Tandon, qz.com
    · Sep 26, 2017 · 11:30 pm
  • In the age of WhatsApp, Indians are developing a fetish for exquisite notebooks and pens

    In the age of WhatsApp, Indians are developing a fetish for exquisite notebooks and pens

    Maria Thomas, qz.com
    · Sep 25, 2017 · 07:30 pm
  • Products like ‘gluten-free water’ show the absurdity of food labelling trends

    Products like ‘gluten-free water’ show the absurdity of food labelling trends

    Brandon McFadden, The Conversation
    · Sep 03, 2017 · 09:30 pm
  • Indians are eating more chocolate than ever before because they think it is convenient and healthy

    Indians are eating more chocolate than ever before because they think it is convenient and healthy

    Maria Thomas, qz.com
    · Apr 29, 2017 · 07:30 pm
  • Do you show yourself at your best in your social feed? You're still revealing more than you think

    Do you show yourself at your best in your social feed? You're still revealing more than you think

    Scroll Staff
    · Mar 21, 2017 · 10:00 am