Is the era of easy money over in India and other emerging markets?

If foreign portfolio investors continue to sell in India, the rupee is likely to continue its fall against the dollar.

The last two weeks have seen The Lords of Finance issuing edicts and decrees. Liaquat Ahamed coined this evocative phrase to describe the heads of central banks in his eponymous book about the Great Depression (1929-’37).

Central bankers attract less attention than finance ministers. Yet, in many ways, they are more important than the politicians. It is the central bankers who set limits on money supply and decide the cost of money by setting policy interest rates. Those variables influence inflation and create conducive (or less conducive) conditions for economic activity, consumption and global trade.

In theory, most central banks are independent entities that operate outside political control. Since 2007, when the subprime crisis broke in the US, central banks have deployed desperate measures in an attempt to keep the global economy from freezing. The basic concept was to flood the world with quantities of cheap money. The hope was, given cheap money, consumption would continue and people would also invest in creating assets. The methods used varied little from central bank to central bank.

The US Federal Reserve kept interest rates very low (at 0% effectively) and bought huge quantities of bonds, thus releasing money into the hands of investors. This quantitative easing went through three phases.

The Bank of Japan went a step further, compared to the Fed. It applied a negative interest rate (depositors literally pay for the privilege of lending) and also launched a quantitative easing. The European Central Bank also set a negative interest rate and bought bonds, as it launched its own quantitative easing.

Arguably, this flood of easy money worked. One fear in a financial crisis is that all economic activity will stop, and easy money prevented that. As safe debt returns disappeared, investors took risks to find some returns. They bought equity and other risky assets. Since credit was cheap, businesses borrowed to try and expand. Consumers also spent freely. Investors indulged in something called a “carry trade” – they borrowed cheap in hard currencies and bought emerging market assets in the hopes of higher returns.

End of easy money?

The global economy has recovered, to a great extent, though there have been hiccups and the recovery has been uneven. The US economy has expanded now for several years. The European Union saw decent growth in 2017 and growth continues in 2018, though it has slowed. Japan is still in its decades-long recession but there appears to have been some growth even in the land of the yen.

The Fed started to taper down its quantitative easing in 2013 and ended it in late 2014. It started hiking interest rates in 2015. The quantitative easing and negative rates from the European Central Bank and the Bank of Japan continue.

The latest round of central bank policy updates occurred in June. The Fed hiked its policy rates and will do so again. The Bank of Japan will continue with its easy money policy for now. The European Central Bank is going to maintain a negative rate but it will start tapering its quantitative easing and probably end it by December.

Net-net, the supply of cheap hard currency is going to reduce as the European Central Bank tapers. As US interest rates rise, returns from dollar debt will look more attractive. Money supply could tighten further, as and when, the European Union goes back to positive rates, or the Bank of Japan tapers, or goes back to positive rates.

In addition, the Fed is now into a phase of quantitative tightening. It created a massive portfolio of bonds during the quantitative easing. As those bonds mature, the Fed is not replacing them. So, it is not putting that cash back into circulation. Over 2018-’22, the Fed is going to tighten some $2 trillion – that is almost the size of the entire Indian economy.

So, while hard currency money supply remains easy for now, investors can see a future where it is steadily tightening.

Fate of emerging markets

So what happens to India, Indonesia, China, Brazil, South Africa and all the other emerging markets that have been beneficiaries of that regime of easy money? All these markets saw tons of foreign portfolio investment. The conventional wisdom is that global investors will start pulling out, leading to bearish stock markets across emerging markets. In addition, the dollar will strengthen versus all these currencies.

That is certainly what we have been seeing in the past few months. Overseas funds are pulling out of six major Asian emerging markets at a pace unseen since the global financial crisis of 2008 – withdrawing $19 billion from India, Indonesia, the Philippines, South Korea, Taiwan and Thailand so far this year, according to data compiled by Bloomberg.

Every emerging market of any size has seen losses in dollar terms in the calendar year 2018. The numbers for India are illuminating. Since January, foreign portfolio investors have sold Rs 4,482 crore worth of equity and Rs 36,356 crore of rupee-denominated debt. In rupee terms, the Nifty has gained 2.6% between January 1 and June 19. But in dollar terms, the Nifty has lost 4%. That is because the rupee has moved from Rs 63.67 per dollar on January 1, to Rs 68.15 on June 19. The rupee has also lost 3.6% and 10% versus the Euro and the Yen.

If this trend holds, the rupee is likely to fall further – it is already close to record low levels. That may not actually be a bad thing. India has a huge trade deficit and it is grown from $47.7 billion in 2016-’17 to $87.2 billion in 2017-’18. Across April-May 2018, the trade deficit hit $28.3 billion for April and May combined – that is about 5% higher than for the same period of the last fiscal.

A weaker rupee might be good medicine since it would inhibit imports and encourage exports. The lower the rupee goes, the cheaper exports become. That could boost exports – assuming of course, that Trump’s Trade War does not derail exports. On the other hand, imports become more expensive. Well, that provides some protection for domestic businesses, which complain constantly about being swamped by cheap imports mainly from China.

On the negative side, a weak rupee guarantees higher inflation if only because India is a massive energy importer. Indeed, the RBI has started raising interest rates. It is worried about higher inflation. The last six months have seen a trend of continuously rising inflation.

Whether it helps the economy or not, it would be useful at the personal level to assume that the rupee will continue to be under pressure. That means overseas trips become more expensive. If you have an export business or an exportable skill however, you could make more money in rupee terms.

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The next Industrial Revolution is here – driven by the digitalization of manufacturing processes

Technologies such as Industry 4.0, IoT, robotics and Big Data analytics are transforming the manufacturing industry in a big way.

The manufacturing industry across the world is seeing major changes, driven by globalization and increasing consumer demand. As per a report by the World Economic Forum and Deloitte Touche Tohmatsu Ltd on the future of manufacturing, the ability to innovate at a quicker pace will be the major differentiating factor in the success of companies and countries.

This is substantiated by a PWC research which shows that across industries, the most innovative companies in the manufacturing sector grew 38% (2013 - 2016), about 11% year on year, while the least innovative manufacturers posted only a 10% growth over the same period.

Along with innovation in products, the transformation of manufacturing processes will also be essential for companies to remain competitive and maintain their profitability. This is where digital technologies can act as a potential game changer.

The digitalization of the manufacturing industry involves the integration of digital technologies in manufacturing processes across the value chain. Also referred to as Industry 4.0, digitalization is poised to reshape all aspects of the manufacturing industry and is being hailed as the next Industrial Revolution. Integral to Industry 4.0 is the ‘smart factory’, where devices are inter-connected, and processes are streamlined, thus ensuring greater productivity across the value chain, from design and development, to engineering and manufacturing and finally to service and logistics.

Internet of Things (IoT), robotics, artificial intelligence and Big Data analytics are some of the key technologies powering Industry 4.0. According to a report, Industry 4.0 will prompt manufacturers globally to invest $267 billion in technologies like IoT by 2020. Investments in digitalization can lead to excellent returns. Companies that have implemented digitalization solutions have almost halved their manufacturing cycle time through more efficient use of their production lines. With a single line now able to produce more than double the number of product variants as three lines in the conventional model, end to end digitalization has led to an almost 20% jump in productivity.

Digitalization and the Indian manufacturing industry

The Make in India program aims to increase the contribution of the manufacturing industry to the country’s GDP from 16% to 25% by 2022. India’s manufacturing sector could also potentially touch $1 trillion by 2025. However, to achieve these goals and for the industry to reach its potential, it must overcome the several internal and external obstacles that impede its growth. These include competition from other Asian countries, infrastructural deficiencies and lack of skilled manpower.

There is a common sentiment across big manufacturers that India lacks the eco-system for making sophisticated components. According to FICCI’s report on the readiness of Indian manufacturing to adopt advanced manufacturing trends, only 10% of companies have adopted new technologies for manufacturing, while 80% plan to adopt the same by 2020. This indicates a significant gap between the potential and the reality of India’s manufacturing industry.

The ‘Make in India’ vision of positioning India as a global manufacturing hub requires the industry to adopt innovative technologies. Digitalization can give the Indian industry an impetus to deliver products and services that match global standards, thereby getting access to global markets.

The policy, thus far, has received a favourable response as global tech giants have either set up or are in the process of setting up hi-tech manufacturing plants in India. Siemens, for instance, is helping companies in India gain a competitive advantage by integrating industry-specific software applications that optimise performance across the entire value chain.

The Digital Enterprise is Siemens’ solution portfolio for the digitalization of industries. It comprises of powerful software and future-proof automation solutions for industries and companies of all sizes. For the discrete industries, the Digital Enterprise Suite offers software and hardware solutions to seamlessly integrate and digitalize their entire value chain – including suppliers – from product design to service, all based on one data model. The result of this is a perfect digital copy of the value chain: the digital twin. This enables companies to perform simulation, testing, and optimization in a completely virtual environment.

The process industries benefit from Integrated Engineering to Integrated Operations by utilizing a continuous data model of the entire lifecycle of a plant that helps to increase flexibility and efficiency. Both offerings can be easily customized to meet the individual requirements of each sector and company, like specific simulation software for machines or entire plants.

Siemens has identified projects across industries and plans to upgrade these industries by connecting hardware, software and data. This seamless integration of state-of-the-art digital technologies to provide sustainable growth that benefits everyone is what Siemens calls ‘Ingenuity for Life’.

Case studies for technology-led changes

An example of the implementation of digitalization solutions from Siemens can be seen in the case of pharma major Cipla Ltd’s Kurkumbh factory.

Cipla needed a robust and flexible distributed control system to dispense and manage solvents for the manufacture of its APIs (active pharmaceutical ingredients used in many medicines). As part of the project, Siemens partnered with Cipla to install the DCS-SIMATIC PCS 7 control system and migrate from batch manufacturing to continuous manufacturing. By establishing the first ever flow Chemistry based API production system in India, Siemens has helped Cipla in significantly lowering floor space, time, wastage, energy and utility costs. This has also improved safety and product quality.

In yet another example, technology provided by Siemens helped a cement plant maximise its production capacity. Wonder Cement, a greenfield project set up by RK Marbles in Rajasthan, needed an automated system to improve productivity. Siemens’ solution called CEMAT used actual plant data to make precise predictions for quality parameters which were previously manually entered by operators. As a result, production efficiency was increased and operators were also freed up to work on other critical tasks. Additionally, emissions and energy consumption were lowered – a significant achievement for a typically energy intensive cement plant.

In the case of automobile major, Mahindra & Mahindra, Siemens’ involvement involved digitalizing the whole product development system. Siemens has partnered with the manufacturer to provide a holistic solution across the entire value chain, from design and planning to engineering and execution. This includes design and software solutions for Product Lifecycle Management, Siemens Technology for Powertrain (STP) and Integrated Automation. For Powertrain, the solutions include SINUMERIK, SINAMICS, SIMOTICS and SIMATIC controls and drives, besides CNC and PLC-controlled machines linked via the Profinet interface.

The above solutions helped the company puts its entire product lifecycle on a digital platform. This has led to multi-fold benefits – better time optimization, higher productivity, improved vehicle performance and quicker response to market requirements.

Siemens is using its global expertise to guide Indian industries through their digital transformation. With the right technologies in place, India can see a significant improvement in design and engineering, cutting product development time by as much as 30%. Besides, digital technologies driven by ‘Ingenuity for Life’ can help Indian manufacturers achieve energy efficiency and ensure variety and flexibility in their product offerings while maintaining quality.


The above examples of successful implementation of digitalization are just some of the examples of ‘Ingenuity for Life’ in action. To learn more about Siemens’ push to digitalize India’s manufacturing sector, see here.

This article was produced on behalf of Siemens by the Scroll.in marketing team and not by the Scroll.in editorial staff.