Stories written by

Dan Plumley, The Conversation

2022 Fifa World Cup and beyond: Money no object for Qatar’s ambition to be a major sports host

The primary gains Qatar is seeking are non-commercial, with international relations at their heart, and an opportunity to introduce itself to billions.

Leon Davis, The Conversation
&
Dan Plumley, The Conversation
· Nov 24, 2021 · 12:00 pm
What will Cristiano Ronaldo mean for Manchester United’s business goals?

United hope Ronaldo’s skill will enhance the club’s chances on the pitch. But the bigger picture is the commercial edge he can bring.

Rob Wilson, The Conversation
&
Dan Plumley, The Conversation
· Sep 15, 2021 · 09:30 am
Coronavirus: With England’s domestic cricket season under threat, financial future looks bleak

The summer of 2020 was ECB’s golden opportunity to harness the increased exposure after the 2019 World Cup win. But now, there might be no cricket at all.

Robbie Millar, The Conversation
,
Dan Plumley, The Conversation
&
Rob Wilson, The Conversation
· Apr 21, 2020 · 09:50 pm

How football clubs fail and succeed after reaching the Premier League

There are three ways to manage promotion to the top flight. Let QPR, Blackpool and Burnley guide you through the choices.

Dan Plumley, The Conversation
&
Rob Wilson, The Conversation
· May 18, 2017 · 09:00 pm