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Durba Ghosh, qz.com

Beware Indian social media influencers promoting brands. They may be resorting to fakery

Nearly 40% of Indian Instagram influencers use third party apps to inflate their numbers and get noticed by brands, as per digital marketing firm Social Booth.

Durba Ghosh, qz.com
· Apr 07, 2019 · 01:30 pm
How L&T’s bid for a hostile takeover of Mindtree became all about theatrics and emotion

There was talk of ‘pyaar’ and ‘dil’ by L&T and a comparison to #MeToo by Mindtree.

Durba Ghosh, qz.com
· Mar 22, 2019 · 01:30 pm
No more deep discounts? Changes in e-commerce norms will hurt Amazon and Flipkart

The changes follow complaints that the country’s largest e-tailers were indulging in predatory pricing.

Durba Ghosh, qz.com
· Dec 28, 2018 · 01:30 pm

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The Reel

Discount wars: What goes into planning the mega festival sales of Amazon and Flipkart

For months before the festive season, Flipkart and Amazon go all out in scaling up storage capacity, packaging capabilities and manpower.

Durba Ghosh, qz.com
· Oct 10, 2018 · 08:30 pm