When it comes to your skin, who do you trust?

Experimenting with raw ingredients from our kitchen, seeking tips from the beautician and going through dizzying amounts of YouTube tutorials on DIY skincare — we’ve all been there.

Skincare is more than just a sub-routine under beauty and grooming. Our skin has a deeper connection with our emotions, self-esteem, and confidence. It’s an integral part of our overall-wellbeing. And for something as important, sensitive and personal as our skin, we need a trusted skincare partner.

Beauty Reload by Flipkart, starting from the 7th to 9th of April, has been crafted to build that trust, and it has covered all the bases when it comes to creating a safe-space for skincare.

Backed by beauty bosses 

If it’s experts you trust in creating your beauty and skincare rituals, Flipkart Beauty has partnered with beauty artists, in association with Filmfare, including Savleen Manchanda, Franco Vallelonga, Mallika Bhatt, George Kritikos and Sergio Alvarez known for creating iconic looks for Deepika Padukone, Anushka Sharma, Ranveer Singh and Sonam Kapoor. A new series — Expert of the Experts — aims at decoding popular celebrity looks with the help of the make-up artists and stylists behind them.

Home to essentials 

Running out of everyday essentials can dampen your daily routine. Beauty Reload by Flipkart will have amazing offers in store, so you can stock up on your regulars like Lotus Herbals Safe Sun Matte Gel for sun protection sans the stickiness, Herbal Essences for Argan Oil nourishment and Lotus Eco-stay Kajal for your winged eyeliner. Add the Maybelline Hyper Curl and the Megalast Liquid Catsuit to complete your look.

New and old favourites 

Skincare regimens have evolved, making way for a blend of new finds and trusted regulars for a skincare routine that suits us best. Brands like Innisfree and Kama have added natural goodness of Korean and Ayurvedic skincare solutions to our routines; while brands like L’Oréal and Davidoff have always left us feeling our best. As a trusted beauty partner, Flipkart has been trusted by these brands as a safe-space to sell their products.

We have a natural tendency to create a zone of trust for our skin by opting for home remedies passed down by our mothers or going by our skin-twin’s recommendations. And while we create this safe-space for our skin, it’s important to also have a trusted source to find and shop for products. With a wide range of personal care, beauty and grooming products available, Flipkart aims to be that partner, one that is trusted by experts and brands.

To shop for your skincare and grooming routine, click here.

This article was produced by the Scroll marketing team on behalf of Flipkart and not by the Scroll editorial team.