The International Olympic Committee on Wednesday announced that Viacom18 Media Private Limited has secured the exclusive media rights to broadcast the Paris 2024 Olympic Games – plus non-exclusive rights to the Winter Youth Olympic Games Gangwon 2024 – in India, Bangladesh, Bhutan, the Maldives, Nepal, Pakistan and Sri Lanka.
Through the agreement, Viacom18 will provide multi-platform coverage of the Games, and ensure free-to-air television coverage within the region.
“Fans across India and the subcontinent will be able to witness the magic of the Olympic Games through this partnership with Viacom18,” said IOC President Thomas Bach.
“As a dynamic sports and media market, this is an important strategic region for Olympic broadcasting, and this new media rights agreement will help us inspire fans and young people across these countries to engage with Olympic sports and the Olympic values.”
The IOC retains 10% of these revenues, with the rest being distributed to support the staging of the Olympic Games, promote the worldwide development of sport and the Olympic Movement, and assist with the implementation of Olympic Agenda 2020 and Olympic Agenda 2020+5.
“The Olympic Movement is getting stronger in India, buoyed by tremendous medal-winning performances by Indian athletes and their inspiring stories, a growing sporting culture and an exponentially increased access to top-level content for millions of Indian sporting fans on their devices,” said Viacom18 Sports CEO Anil Jayaraj.
Viacom18 had recently broadcast Fifa World Cup in India, with Sports18 on television and JioCinema for streaming. The IPL digital rights for the upcoming cycle has also been landed by Viacom18.
In 2021, Tokyo Olympics was broadcast on Sony Sports Network in India.