Air India advertises its ‘unbeatable’ service, after video shows IndiGo staff roughing up passenger
Earlier in the day, a fake ad with a Jet Airways tagline had gone viral on social media.
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A day after a video emerged of the staff of IndiGo airlines seeming to assault and manhandling a passenger, national carrier Air India took a potshot at the private airline without naming it.
Air India released two advertisements on its Twitter page on Wednesday evening. One read, “Unbeatable service”. The other, with the tagline “We raise our hands only to say Namaste”, was later taken down.
— Air India (@airindiain) November 8, 2017
The ads were evidently a response to the video that spread widely on Tuesday that seemed to show an IndiGo passenger, 53-year-old Rajeev Katiyal, being assaulted after arriving in New Delhi from Chennai on October 15. The video broadcast on Times Now showed two IndiGo ground staff wrestling with the agitated passenger after stopping him from boarding the shuttle bus that takes passengers from the tarmac to the terminals.
#WATCH: IndiGo staff manhandle a passenger at Delhi's Indira Gandhi International Airport (Note: Strong language) pic.twitter.com/v2ola0YzqC
— ANI (@ANI) November 7, 2017
Katiyal told the television channel that he had been standing in the shade of the plane because it was a hot day, but the ground staff rudely told him to move. The video shows them pushing him to the ground and punching him.
Earlier in the day, another advertisement, purportedly released by Jet Airways, also mocked IndiGo. It was shared widely on social media.
Great ad @jetairways pic.twitter.com/ZjUDYSLpgp
— Sunil Alagh (@sunilalagh) November 8, 2017
However, Jet Airways issued a statement saying that they had not released it.
Jet Airways Statement:
— Jet Airways (@jetairways) November 8, 2017
Jet Airways did not commission the creative being shared on social media platforms, in context of a recent event concerning another domestic airline.
The creative does not reflect our philosophy and ethos and is in fact, in bad taste.