Advertising and theatre personality Alyque Padamsee dies at 90
Padamsee played the role of Muhammad Ali Jinnah in the 1982 historical drama ‘Gandhi’.
Theatre personality and advertising film maker Alyque Padamsee died in Mumbai on Saturday, CNBC-TV18 reported. He was 90.
Padamsee headed the Lintas ad group in Mumbai. He created some of the most memorable advertising campaigns, including the Liril girl, “Humara Bajaj” and “Lalita ji” for Surf. He also played Muhammad Ali Jinnah in the 1982 historical drama Gandhi.
Padamsee received the Padma Shri in 2000.
Prime Minister Narendra Modi and President Ram Nath Kovind were among those who offered their condolences after news of Padamsee’s death broke.
Saddened by the demise of Shri Alyque Padamsee. A wonderful communicator, his extensive work in world of advertising will always be remembered. His contribution to theatre was also noteworthy. My thoughts are with his family and friends in this sad hour: PM @narendramodi
— PMO India (@PMOIndia) November 17, 2018
Saddened to hear of the passing of advertising doyen #AlyquePadamsee
— atul kasbekar (@atulkasbekar) November 17, 2018
When he was head of Lintas he’d given me some of my early breaks in advertising photography
Ever grateful for the break and opportunity
RIP Sir
😊🙏🏽 pic.twitter.com/5aZ8EUVT69
Deeply saddened to hear of the demise of #AlyquePadamsee Prayers for the departed soul and strenght to the family 🙏🙏🙏
— Suchitra Krishnamoorthi (@suchitrak) November 17, 2018
Saddened to hear of the passing of Ad Guru and Theatre doyen #AlyquePadamsee.
— Boman Irani (@bomanirani) November 17, 2018
He gave me my first break in Theatre, like countless before and after me.
Maverick, Unique, Uncompromising.
There will never be another....#RIP Alyque.
Sorry to hear of the passing of Alyque Padamsee, creative guru, theatre personality and doyen of our ad industry. My condolences to his family, friends and colleagues #PresidentKovind
— President of India (@rashtrapatibhvn) November 17, 2018
