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Mount Everest: A new route avoids treacherous Khumbu Icefall in safer path to summit
Tech jobs aplenty in Dubai’s AI boom – depending on your passport
A look at 15th-century India through the eyes of a Genoan merchant
Historical romance: In 1906, an Englishwoman is infatuated by the handsome Indian groom of her horse
Stephen Alter’s novel brings to life an older version of Rudyard Kipling’s young hero, Kim, as a spy
Arunachal Pradesh: Threatened by dam, Siang Valley is home to staggeringly diverse number of species
Language and power: What Ambedkar and Periyar teach us about Maharashtra’s Hindi debate
Fiction: A scheme to unearth the ‘lost’ Saraswati river becomes an act of Hindu nationalist pride
Is AI not all it’s made out to be? A new book punctures the hype and proposes some ways to resist it
For young readers: Poems about the various small, astonishing creatures we share the planet with
Rush Hour: Bengaluru ACP’s suspension over stampede quashed, Telangana blast toll rises to 37 & more
‘What we saw...we captured in the camera’: Rural Rajasthan, through the eyes of its own residents
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How IIPM and Arindam Chaudhury used the defamation law to hide the truth
Maheshwer Peri
· Sep 27, 2016 · 09:51 pm
WhatsApp will use your data to target ads at you. But everything else on your phone is doing so too
Mayank Jain
· Aug 26, 2016 · 09:31 pm
Watch: Patanjali tries patriotism as marketing strategy, likening rivals to British colonisers
Scroll Staff
· Aug 21, 2016 · 01:00 pm
Watch: The ad for instant noodles that has everything in human civilisation (well, almost)
Scroll Staff
· Aug 07, 2016 · 02:00 pm
Watch this ad for organ donation, which argues there is redemption for even the most odious among us
Scroll Staff
· Aug 07, 2016 · 01:00 pm
Why Niantic didn’t need marketing to make Pokémon Go viral
Lee Scott, The Conversation
· Jul 31, 2016 · 10:30 pm
That tea for Trump video? It was made by an Indian agency for an Indian client
Chandrima Pal
· Jul 17, 2016 · 10:00 am
India’s top news sites just don't get it: Adblockers will disappear if they simply improve their ads
Mayank Jain
· Jul 08, 2016 · 06:30 am
How the Euro 2016 sponsors were ambushed on social media by ‘unofficial’ brands
Simon Chadwick and Alex Fenton, The Conversation
· Jul 06, 2016 · 09:00 pm
Ramzan and Rooh Afza: How the red syrup became the staple of Pakistan's iftaar table
Fahad Naveed
· Jun 22, 2016 · 07:30 pm
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