• Newsletters
  • Gift Membership
Logo Logo
Take Scroll With You Download the app to read our award-winning journalism on the go and stay up-to-date with our notifications.
Get the app Get the app
ANDROID iOS
  • Home
  • Common Ground
  • The India Fix
  • Eco India
  • The Latest
  • The Reel
  • Magazine
  • Video
  • Trending
    • The Congolese philosopher who liberated ‘Africa’ from the chains of Western thought
    • Four questions Indians must ask about Operation Sindoor
    • India hyphen Pakistan: US rhetoric revives New Delhi’s nightmare
    • Why workers at an Adani power plant who gave up land for jobs went on a hunger strike
    • India tells WTO it may impose retaliatory tariffs on US, cites increased aluminium, steel levies
    • Haryana women’s commission summons Ashoka University professor for remarks about Operation Sindoor
    • Bangladeshi-origin writer Faria Basher is the Asia winner of the 2025 Commonwealth Short Story Prize
    • From the biography: Why RD Karve’s ‘Samaaj-swaasthya’ magazine advocated birth control in the 1920s
    • Interview: US claiming credit for ceasefire sets Indian foreign policy back by decades
    • How to read blood cholesterol tests
    • Why the India-Pakistan ceasefire is giving Modi supporters heartburn
    • Why the trade deal with India is a strategic win for the UK
  • Sections
    • Politics
    • Culture
    • India
    • World
    • Film and TV
    • Music
    • Books and Ideas
    • Business and Economy
    • Science and Technology
    • In Pictures
    • Announcements
    • Bookshop
    • The Field
    • Pulse
    • Elections 2024

Behavioural Science

  • How vaccine fatigue in Uttar Pradesh could be addressed with Behavioural Science

    How vaccine fatigue in Uttar Pradesh could be addressed with Behavioural Science

    Gautam Patel Simran Saraf
    · Dec 18, 2021 · 09:00 am
  • What’s scarier than Uber and other apps collecting customer data? Using it to influence behaviour

    What’s scarier than Uber and other apps collecting customer data? Using it to influence behaviour

    Todd Haugh, The Conversation Abbey Stemler, The Conversation Joshua E Perry, The Conversation
    · May 13, 2019 · 08:30 pm
  • Psychographics: The behavioural analysis that helped Cambridge Analytica know voters’ minds

    Psychographics: The behavioural analysis that helped Cambridge Analytica know voters’ minds

    Michael Wade, The Conversation
    · Mar 22, 2018 · 08:30 pm