Digital Media Trends
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Why are so many Indian politicians giving interviews to social media influencers?
Choosing influencers over traditional journalists might help politicians reach younger audiences. –
Nachiket Deuskar
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India’s streaming wars are hotting up, and the fight isn’t between Netflix and Amazon Prime
A hint about who’s at the top: the platform that offers sports.
Ananya Bhattacharya, qz.com
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‘Local story, global appeal’: Netflix’s strategy in India with ‘Sacred Games’ and other projects
Erik Barmack, vice-president, International Originals, speaks about the streaming platform’s plans for India.
Nandini Ramnath
Trending
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The Tamil Nadu voter who views the BJP as a threat to the education system
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Beyond the hype: Why the BJP is eyeing Tamil Nadu’s most prosperous region
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Husna Bai: The tawaif who made Hindustani music a respectable profession for women artists
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Ground report: Why this Muslim nomadic tribe in Uttarakhand has little to gain from polls
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Is apple cider vinegar as good for health as it sounds?
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‘Indian consumers moving from what’s on TV to what do I feel like watching mind-set’: report
Compiled by FICCI-LAIFC-KPMG, the report argues that the way forward for over-the-top platforms in India is to invest in regional and original content.
Scroll Staff
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Why emojis – 👫🍣💍🎭 – might be your next password
Useful for expressing moods, emotions and nuances in messages, emojis could have another use.
Florian Schaub, The Conversation
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To understand the secret of Netflix’s success, you need to visit the local library
Just like most readers stay in the corner that matches their tastes, the video streaming giant has developed content for specific subscriber interests.
Amanda Lotz, The Conversation
Video
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Watch: Unbelievable scenes of flooding in Dubai airport, streets, and malls after heavy rain in UAE
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Indian elections: How secure is the EVM-VVPAT process?
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Watch: Footballers of Indian clubs walk out on the pitch with dogs to get them adopted
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Watch: Dogs wag their tails to ‘conduct’ classical music orchestra
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Watch: Glimpses of Indian singer Sid Sriram’s debut performance at Coachella 2024
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‘Naagin’ on TV and a female Devdas for the app: Ekta Kapoor’s divide and rule strategy
The content on the Balaji Telefilms app will be different from the soaps to woo the demographic that has turned its back on television.
Diksha Madhok, qz.com
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'The medium is the message': Watch Marshall McLuhan’s age-old phrase explain the digital age
A two-minute animated guide to the 1960s media theorist's chilling predictions.
Scroll Staff
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For the folks behind the ‘Tam-Brahm Boy’ video, it’s business as usual
The founders of digital entertainment company Culture Machine want to be nothing less than ‘the largest media company’.
Meher Manda
The Reel
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‘Dil Dosti Dilemma’ trailer: A teenager bonds with her grandparents during a summer vacation
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‘Silence 2: The Night Owl Bar Shootout’ review: A bland cop meets a dull case
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‘Juna Furniture’ trailer: Mahesh Manjrekar directs and stars in film about ageing
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Start the week with a film: In ‘Tokyo Sonata’, the unequal music of an emotionally distant family
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Watch: The trailer of Dibakar Banerjee’s ‘Love Sex Aur Dhokha 2’ is out
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A few more minutes of David Bowie – isn’t that all the world needs?
The Instagram series ‘Unbound’ contains visual interpretations of the tracks in the artist’s final album.
Ankita Chawla
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Journalists need support and time if they are to fully engage with readers
An emotive article about a famous football stadium fire brings journalist-reader relations into sharp focus.
Simon McEnnis, The Conversation