Newsletters
Gift Membership

Take Scroll With You Download the app to read our award-winning journalism on the go and stay up-to-date with our notifications.

Get the app

ANDROID iOS

Home
Common Ground
The India Fix
Eco India
The Latest
The Reel
Magazine
Video
Trending
Sections

Ad

Social Media Trends

How a former Pakistani cricketer become a social media star in India

Danish Kaneria regularly portrays India and the Modi government in good light – which typifies a larger trend among Pakistani YouTubers.

Abhik Deb
· Nov 18, 2023 · 09:00 am
In China, a sister app of TikTok is empowering consumers

Shoppers find Douyin useful for complaining.

Zizheng Yu, The Conversation
· Mar 28, 2023 · 09:30 pm
After food porn, the big new trend on social media is pantry porn

Maybe you can’t have a designer kitchen. But you can still beautify your bulk food storage.

Jenna Drenten, The Conversation
· Mar 17, 2023 · 09:30 pm

A new book sets out to trace the roots of modern languages back to one ancient tongue

May 27, 2025 · 08:30 am
In Raj Khosla biography, a portrait of a director as a ‘gloriously flawed human being’

May 27, 2025 · 08:45 am
‘April May 99’ review: An irresistibly charming summer vacation

May 23, 2025 · 07:45 am
‘I want all people to be nothing else but Indians’: Shashi Tharoor on BR Ambedkar’s vision

Yesterday · 08:30 am
The hollow hype over India as the ‘AI use case capital of the world’

Yesterday · 09:00 am

See all from Trending

What the Twitter fiasco tells us about the future of social media

It’s going to be difficult for other social media platforms to replicate Twitter’s huge scale and reach.

Blayne Haggart, The Conversation
· Nov 23, 2022 · 07:30 pm
For those planning to leave Twitter because of Elon Musk, a word of caution

Past experience shows that communities that call Twitter home are unlikely to be able to completely reconstitute themselves elsewhere.

Casey Fiesler, The Conversation
· Nov 04, 2022 · 09:30 pm
‘Granfluencers’ are using social media to dispel stereotypes about old age

Older TikTok-ers are part of an encouraging and heartening movement that is helping to shift prevailing attitudes.

Shweta Singh, The Conversation
· Jun 21, 2022 · 09:30 pm

Video

See all

Eco India: Could happy and healthy hens make eggs taste better?

May 25, 2025 · 08:55 am
Eco India, Episode 289: Why animal welfare is the missing key to environmental health

May 24, 2025 · 03:25 pm
Video: Is Ali Khan Mahmudabad’s peace appeal seditious?

May 21, 2025 · 02:00 pm
Watch: Why workers at an Adani power plant in Jharkhand went on a strike

May 20, 2025 · 06:05 pm
Video: After Pahalgam, young voices from Kashmir

May 18, 2025 · 12:00 pm

See all from Video

‘Thank you for your grit’: Kerala nuns fighting ex-bishop’s acquittal get a flood of support letters

Social media users posted handwritten notes to the nuns fighting for justice for a colleague who alleged she had been raped by Franco Mulakkal.

Scroll Staff
· Jan 20, 2022 · 07:10 pm
YouTube channels are luring children with videos inspired by the hyper-violent ‘Squid Game’

A number of successful channels have capitalised on the dystopian horror series.

Jessica Balanzategui, The Conversation
· Oct 23, 2021 · 09:30 pm
Mask emojis, cheesy pick-up lines: How Indians on Tinder searched for love in the time of corona

For Indian users, the dating platform became a space to talk about everything happening in real life.

Manavi Kapur, qz.com
· Dec 12, 2020 · 01:30 pm

The Reel

See all

Watch: In ‘Stolen’, two brothers accused of child abduction run for their lives

Yesterday · 12:33 pm
Watch: Star-studded trailer of ‘Housefull 5’ is out

May 27, 2025 · 02:06 pm
In Raj Khosla biography, a portrait of a director as a ‘gloriously flawed human being’

May 27, 2025 · 08:45 am
Start the week with a film: ‘Black Dog’ is a poignant tale of feral dogs and stray humans

May 26, 2025 · 08:00 am
‘There are no rules’: Roshan Mathew on playing a dangerous man in ‘Kankhajura’

May 25, 2025 · 08:45 am

See all from The Reel

Do men get more right swipes on dating apps if they include cats in their profile pictures?

Our research says no.

Lori Kogan, The Conversation
&
Shelly Volsche, The Conversation
· Sep 20, 2020 · 11:30 pm
Ranveer lookalikes to small-town stars: What you need to know about viral video app TikTok

India is the largest market for the Chinese app, with 39% of its 500-million-strong user base.

Priyali Prakash
· Feb 14, 2019 · 11:30 am
Maharashtra CM’s wife apologises for crossing cruise ship barricade for a selfie

A video of Amruta Fadnavis ignoring security personnel’s calls to return while taking the photograph went viral on social media.

Scroll Staff
· Oct 22, 2018 · 01:41 pm

Magazine

See all

When the British considered punishing Iran for the harassment of Indian pilgrims

May 25, 2025 · 11:30 am
Ruined reputation, deep debt: How the British treated an Iranian governor exiled in Pune

May 23, 2025 · 11:30 am
In a world consumed with innovation, Manjushree Chatterjee is the epitome of old-style kathak

May 17, 2025 · 11:30 am
When cars were still rare, two US women decided to experience India from behind the wheel

May 10, 2025 · 11:30 am
What Donald Trump could learn from Jawaharlal Nehru about architecture

May 06, 2025 · 11:30 am

See all from Magazine

Take Scroll With You

Download the app to read our award-winning journalism on the go and stay up-to-date with our notifications.

Get the app

ANDROID iOS

Ad

Social Media Trends

How a former Pakistani cricketer become a social media star in India

Danish Kaneria regularly portrays India and the Modi government in good light – which typifies a larger trend among Pakistani YouTubers.

Abhik Deb · Nov 18, 2023 · 09:00 am

In China, a sister app of TikTok is empowering consumers

Shoppers find Douyin useful for complaining.

Zizheng Yu, The Conversation · Mar 28, 2023 · 09:30 pm

After food porn, the big new trend on social media is pantry porn

Maybe you can’t have a designer kitchen. But you can still beautify your bulk food storage.

Jenna Drenten, The Conversation · Mar 17, 2023 · 09:30 pm

Trending

A new book sets out to trace the roots of modern languages back to one ancient tongue

May 27, 2025 · 08:30 am

In Raj Khosla biography, a portrait of a director as a ‘gloriously flawed human being’

May 27, 2025 · 08:45 am

‘April May 99’ review: An irresistibly charming summer vacation

May 23, 2025 · 07:45 am

‘I want all people to be nothing else but Indians’: Shashi Tharoor on BR Ambedkar’s vision

Yesterday · 08:30 am

The hollow hype over India as the ‘AI use case capital of the world’

Yesterday · 09:00 am

What the Twitter fiasco tells us about the future of social media

It’s going to be difficult for other social media platforms to replicate Twitter’s huge scale and reach.

Blayne Haggart, The Conversation · Nov 23, 2022 · 07:30 pm

For those planning to leave Twitter because of Elon Musk, a word of caution

Past experience shows that communities that call Twitter home are unlikely to be able to completely reconstitute themselves elsewhere.

Casey Fiesler, The Conversation · Nov 04, 2022 · 09:30 pm

‘Granfluencers’ are using social media to dispel stereotypes about old age

Older TikTok-ers are part of an encouraging and heartening movement that is helping to shift prevailing attitudes.

Shweta Singh, The Conversation · Jun 21, 2022 · 09:30 pm

Video

Eco India: Could happy and healthy hens make eggs taste better?

May 25, 2025 · 08:55 am

Eco India, Episode 289: Why animal welfare is the missing key to environmental health

May 24, 2025 · 03:25 pm

Video: Is Ali Khan Mahmudabad’s peace appeal seditious?

May 21, 2025 · 02:00 pm

Watch: Why workers at an Adani power plant in Jharkhand went on a strike

May 20, 2025 · 06:05 pm

Video: After Pahalgam, young voices from Kashmir

May 18, 2025 · 12:00 pm

‘Thank you for your grit’: Kerala nuns fighting ex-bishop’s acquittal get a flood of support letters

Social media users posted handwritten notes to the nuns fighting for justice for a colleague who alleged she had been raped by Franco Mulakkal.

Scroll Staff · Jan 20, 2022 · 07:10 pm

YouTube channels are luring children with videos inspired by the hyper-violent ‘Squid Game’

A number of successful channels have capitalised on the dystopian horror series.

Jessica Balanzategui, The Conversation · Oct 23, 2021 · 09:30 pm

Mask emojis, cheesy pick-up lines: How Indians on Tinder searched for love in the time of corona

For Indian users, the dating platform became a space to talk about everything happening in real life.

Manavi Kapur, qz.com · Dec 12, 2020 · 01:30 pm

The Reel

Watch: In ‘Stolen’, two brothers accused of child abduction run for their lives

Yesterday · 12:33 pm

Watch: Star-studded trailer of ‘Housefull 5’ is out

May 27, 2025 · 02:06 pm

In Raj Khosla biography, a portrait of a director as a ‘gloriously flawed human being’

May 27, 2025 · 08:45 am

Start the week with a film: ‘Black Dog’ is a poignant tale of feral dogs and stray humans

May 26, 2025 · 08:00 am

‘There are no rules’: Roshan Mathew on playing a dangerous man in ‘Kankhajura’

May 25, 2025 · 08:45 am

Do men get more right swipes on dating apps if they include cats in their profile pictures?

Our research says no.

Lori Kogan, The Conversation & Shelly Volsche, The Conversation · Sep 20, 2020 · 11:30 pm

Ranveer lookalikes to small-town stars: What you need to know about viral video app TikTok

India is the largest market for the Chinese app, with 39% of its 500-million-strong user base.

Priyali Prakash · Feb 14, 2019 · 11:30 am

Maharashtra CM’s wife apologises for crossing cruise ship barricade for a selfie

A video of Amruta Fadnavis ignoring security personnel’s calls to return while taking the photograph went viral on social media.

Scroll Staff · Oct 22, 2018 · 01:41 pm

Magazine

When the British considered punishing Iran for the harassment of Indian pilgrims

May 25, 2025 · 11:30 am

Ruined reputation, deep debt: How the British treated an Iranian governor exiled in Pune

May 23, 2025 · 11:30 am

In a world consumed with innovation, Manjushree Chatterjee is the epitome of old-style kathak

May 17, 2025 · 11:30 am

When cars were still rare, two US women decided to experience India from behind the wheel

May 10, 2025 · 11:30 am

What Donald Trump could learn from Jawaharlal Nehru about architecture

Abhik Deb
· Nov 18, 2023 · 09:00 am

Zizheng Yu, The Conversation
· Mar 28, 2023 · 09:30 pm

Jenna Drenten, The Conversation
· Mar 17, 2023 · 09:30 pm

Blayne Haggart, The Conversation
· Nov 23, 2022 · 07:30 pm

Casey Fiesler, The Conversation
· Nov 04, 2022 · 09:30 pm

Shweta Singh, The Conversation
· Jun 21, 2022 · 09:30 pm

Scroll Staff
· Jan 20, 2022 · 07:10 pm

Jessica Balanzategui, The Conversation
· Oct 23, 2021 · 09:30 pm

Manavi Kapur, qz.com
· Dec 12, 2020 · 01:30 pm

Lori Kogan, The Conversation
&
Shelly Volsche, The Conversation
· Sep 20, 2020 · 11:30 pm

Priyali Prakash
· Feb 14, 2019 · 11:30 am

Scroll Staff
· Oct 22, 2018 · 01:41 pm