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Social Media Trends

How a former Pakistani cricketer become a social media star in India

Danish Kaneria regularly portrays India and the Modi government in good light – which typifies a larger trend among Pakistani YouTubers.

Abhik Deb
· Nov 18, 2023 · 09:00 am
In China, a sister app of TikTok is empowering consumers

Shoppers find Douyin useful for complaining.

Zizheng Yu, The Conversation
· Mar 28, 2023 · 09:30 pm
After food porn, the big new trend on social media is pantry porn

Maybe you can’t have a designer kitchen. But you can still beautify your bulk food storage.

Jenna Drenten, The Conversation
· Mar 17, 2023 · 09:30 pm

Caste as seen through an Orientalist lens: The ironic legacy of 18th-century Company paintings

8 hours ago
A new self-help book recommends ways to step out of the comfort zone and take on new challenges

Jun 19, 2025 · 06:30 pm
‘Kaalidhar Laapata’ trailer: Abhishek Bachchan stars in a bucket list comedy

Yesterday · 08:12 pm
How the Israel-Iran conflict could impact India

An hour ago
As the US joins Israel’s bombing of Iran, what is the endgame?

7 hours ago

See all from Trending

What the Twitter fiasco tells us about the future of social media

It’s going to be difficult for other social media platforms to replicate Twitter’s huge scale and reach.

Blayne Haggart, The Conversation
· Nov 23, 2022 · 07:30 pm
For those planning to leave Twitter because of Elon Musk, a word of caution

Past experience shows that communities that call Twitter home are unlikely to be able to completely reconstitute themselves elsewhere.

Casey Fiesler, The Conversation
· Nov 04, 2022 · 09:30 pm
‘Granfluencers’ are using social media to dispel stereotypes about old age

Older TikTok-ers are part of an encouraging and heartening movement that is helping to shift prevailing attitudes.

Shweta Singh, The Conversation
· Jun 21, 2022 · 09:30 pm

Video

See all

Watch: ‘Pushed’ into Bangladesh at gunpoint, two Assam residents return to narrate their ordeal

Jun 19, 2025 · 07:03 pm
Video: The destruction of the Indian university

Jun 15, 2025 · 06:00 pm
Eco India: How can Kannauj's famous perfume industry survive the effects of climate change?

Jun 08, 2025 · 08:55 am
Eco India, Episode 290: How can farm based industries adapt to climate change in a scientific way?

Jun 07, 2025 · 03:25 pm
Scroll Adda: How fact checkers fight IT cell disinformation

Jun 06, 2025 · 06:00 pm

See all from Video

‘Thank you for your grit’: Kerala nuns fighting ex-bishop’s acquittal get a flood of support letters

Social media users posted handwritten notes to the nuns fighting for justice for a colleague who alleged she had been raped by Franco Mulakkal.

Scroll Staff
· Jan 20, 2022 · 07:10 pm
YouTube channels are luring children with videos inspired by the hyper-violent ‘Squid Game’

A number of successful channels have capitalised on the dystopian horror series.

Jessica Balanzategui, The Conversation
· Oct 23, 2021 · 09:30 pm
Mask emojis, cheesy pick-up lines: How Indians on Tinder searched for love in the time of corona

For Indian users, the dating platform became a space to talk about everything happening in real life.

Manavi Kapur, qz.com
· Dec 12, 2020 · 01:30 pm

The Reel

See all

‘Kaalidhar Laapata’ trailer: Abhishek Bachchan stars in a bucket list comedy

Yesterday · 08:12 pm
Review: Season 2 of ‘Kerala Crime Files’ is more ambitious, busier and meatier

Yesterday · 08:45 am
‘Kuberaa’ review: Overstretched yarn about temptation and salvation beggars belief

Jun 20, 2025 · 01:52 pm
‘Detective Sherdil’ review: Thick on charm and thin on plotting

Jun 20, 2025 · 09:05 am
‘Sitaare Zameen Par’ review: A well-intentioned, often heart-warming and simplistic tale

Jun 20, 2025 · 08:15 am

See all from The Reel

Do men get more right swipes on dating apps if they include cats in their profile pictures?

Our research says no.

Lori Kogan, The Conversation
&
Shelly Volsche, The Conversation
· Sep 20, 2020 · 11:30 pm
Ranveer lookalikes to small-town stars: What you need to know about viral video app TikTok

India is the largest market for the Chinese app, with 39% of its 500-million-strong user base.

Priyali Prakash
· Feb 14, 2019 · 11:30 am
Maharashtra CM’s wife apologises for crossing cruise ship barricade for a selfie

A video of Amruta Fadnavis ignoring security personnel’s calls to return while taking the photograph went viral on social media.

Scroll Staff
· Oct 22, 2018 · 01:41 pm

Magazine

See all

How a sixth-generation sarangi maestro honours his family’s centuries-old legacy

Jun 14, 2025 · 11:30 am
When US media feared ‘another Cuba’ in the Himalayas and Indian Ocean

Jun 11, 2025 · 11:30 am
What South Mumbai should actually look like

Jun 04, 2025 · 11:30 am
Long shunned as too explicit, an Indian music genre is rising from the margins

May 31, 2025 · 11:30 am
As Afghanistan warmed up to India in the late 1940s, strains with Pakistan began to emerge

May 29, 2025 · 11:30 am

See all from Magazine

Take Scroll With You

Download the app to read our award-winning journalism on the go and stay up-to-date with our notifications.

Get the app

ANDROID iOS

Ad

Social Media Trends

How a former Pakistani cricketer become a social media star in India

Danish Kaneria regularly portrays India and the Modi government in good light – which typifies a larger trend among Pakistani YouTubers.

Abhik Deb · Nov 18, 2023 · 09:00 am

In China, a sister app of TikTok is empowering consumers

Shoppers find Douyin useful for complaining.

Zizheng Yu, The Conversation · Mar 28, 2023 · 09:30 pm

After food porn, the big new trend on social media is pantry porn

Maybe you can’t have a designer kitchen. But you can still beautify your bulk food storage.

Jenna Drenten, The Conversation · Mar 17, 2023 · 09:30 pm

Trending

Caste as seen through an Orientalist lens: The ironic legacy of 18th-century Company paintings

8 hours ago

A new self-help book recommends ways to step out of the comfort zone and take on new challenges

Jun 19, 2025 · 06:30 pm

‘Kaalidhar Laapata’ trailer: Abhishek Bachchan stars in a bucket list comedy

Yesterday · 08:12 pm

How the Israel-Iran conflict could impact India

An hour ago

As the US joins Israel’s bombing of Iran, what is the endgame?

7 hours ago

What the Twitter fiasco tells us about the future of social media

It’s going to be difficult for other social media platforms to replicate Twitter’s huge scale and reach.

Blayne Haggart, The Conversation · Nov 23, 2022 · 07:30 pm

For those planning to leave Twitter because of Elon Musk, a word of caution

Past experience shows that communities that call Twitter home are unlikely to be able to completely reconstitute themselves elsewhere.

Casey Fiesler, The Conversation · Nov 04, 2022 · 09:30 pm

‘Granfluencers’ are using social media to dispel stereotypes about old age

Older TikTok-ers are part of an encouraging and heartening movement that is helping to shift prevailing attitudes.

Shweta Singh, The Conversation · Jun 21, 2022 · 09:30 pm

Video

Watch: ‘Pushed’ into Bangladesh at gunpoint, two Assam residents return to narrate their ordeal

Jun 19, 2025 · 07:03 pm

Video: The destruction of the Indian university

Jun 15, 2025 · 06:00 pm

Eco India: How can Kannauj's famous perfume industry survive the effects of climate change?

Jun 08, 2025 · 08:55 am

Eco India, Episode 290: How can farm based industries adapt to climate change in a scientific way?

Jun 07, 2025 · 03:25 pm

Scroll Adda: How fact checkers fight IT cell disinformation

Jun 06, 2025 · 06:00 pm

‘Thank you for your grit’: Kerala nuns fighting ex-bishop’s acquittal get a flood of support letters

Social media users posted handwritten notes to the nuns fighting for justice for a colleague who alleged she had been raped by Franco Mulakkal.

Scroll Staff · Jan 20, 2022 · 07:10 pm

YouTube channels are luring children with videos inspired by the hyper-violent ‘Squid Game’

A number of successful channels have capitalised on the dystopian horror series.

Jessica Balanzategui, The Conversation · Oct 23, 2021 · 09:30 pm

Mask emojis, cheesy pick-up lines: How Indians on Tinder searched for love in the time of corona

For Indian users, the dating platform became a space to talk about everything happening in real life.

Manavi Kapur, qz.com · Dec 12, 2020 · 01:30 pm

The Reel

‘Kaalidhar Laapata’ trailer: Abhishek Bachchan stars in a bucket list comedy

Yesterday · 08:12 pm

Review: Season 2 of ‘Kerala Crime Files’ is more ambitious, busier and meatier

Yesterday · 08:45 am

‘Kuberaa’ review: Overstretched yarn about temptation and salvation beggars belief

Jun 20, 2025 · 01:52 pm

‘Detective Sherdil’ review: Thick on charm and thin on plotting

Jun 20, 2025 · 09:05 am

‘Sitaare Zameen Par’ review: A well-intentioned, often heart-warming and simplistic tale

Jun 20, 2025 · 08:15 am

Do men get more right swipes on dating apps if they include cats in their profile pictures?

Our research says no.

Lori Kogan, The Conversation & Shelly Volsche, The Conversation · Sep 20, 2020 · 11:30 pm

Ranveer lookalikes to small-town stars: What you need to know about viral video app TikTok

India is the largest market for the Chinese app, with 39% of its 500-million-strong user base.

Priyali Prakash · Feb 14, 2019 · 11:30 am

Maharashtra CM’s wife apologises for crossing cruise ship barricade for a selfie

A video of Amruta Fadnavis ignoring security personnel’s calls to return while taking the photograph went viral on social media.

Scroll Staff · Oct 22, 2018 · 01:41 pm

Magazine

How a sixth-generation sarangi maestro honours his family’s centuries-old legacy

Jun 14, 2025 · 11:30 am

When US media feared ‘another Cuba’ in the Himalayas and Indian Ocean

Jun 11, 2025 · 11:30 am

What South Mumbai should actually look like

Jun 04, 2025 · 11:30 am

Long shunned as too explicit, an Indian music genre is rising from the margins

May 31, 2025 · 11:30 am

As Afghanistan warmed up to India in the late 1940s, strains with Pakistan began to emerge

Abhik Deb
· Nov 18, 2023 · 09:00 am

Zizheng Yu, The Conversation
· Mar 28, 2023 · 09:30 pm

Jenna Drenten, The Conversation
· Mar 17, 2023 · 09:30 pm

Blayne Haggart, The Conversation
· Nov 23, 2022 · 07:30 pm

Casey Fiesler, The Conversation
· Nov 04, 2022 · 09:30 pm

Shweta Singh, The Conversation
· Jun 21, 2022 · 09:30 pm

Scroll Staff
· Jan 20, 2022 · 07:10 pm

Jessica Balanzategui, The Conversation
· Oct 23, 2021 · 09:30 pm

Manavi Kapur, qz.com
· Dec 12, 2020 · 01:30 pm

Lori Kogan, The Conversation
&
Shelly Volsche, The Conversation
· Sep 20, 2020 · 11:30 pm

Priyali Prakash
· Feb 14, 2019 · 11:30 am

Scroll Staff
· Oct 22, 2018 · 01:41 pm