Brand New World

Product shape matters to consumers. Lindt’s chocolate bunny trademark win proves that

Court decision protects trademarks that help consumers make informed choices.

Enrico Bonadio, The Conversation
&
Alina Trapova, The Conversation
· Oct 06, 2022 · 11:30 pm
Out of the five most trusted brands in India, only one is Indian

Zomato and Swiggy have improved their scores in brand health rankings, but they are still no match for Google, WhatsApp and YouTube.

Niharika Sharma, qz.com
· Aug 23, 2019 · 01:30 pm
A Coke bottle named after you: How brands evolved from mass production to hyper-personalisation

Personalised food labels are a thing now and have helped drive up sales. How did this come to be?

Gary Mortimer, The Conversation
· Dec 12, 2017 · 11:30 pm