Brand New World
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Product shape matters to consumers. Lindt’s chocolate bunny trademark win proves that
Court decision protects trademarks that help consumers make informed choices.
Enrico Bonadio, The Conversation & Alina Trapova, The Conversation
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Out of the five most trusted brands in India, only one is Indian
Zomato and Swiggy have improved their scores in brand health rankings, but they are still no match for Google, WhatsApp and YouTube.
Niharika Sharma, qz.com
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A Coke bottle named after you: How brands evolved from mass production to hyper-personalisation
Personalised food labels are a thing now and have helped drive up sales. How did this come to be?
Gary Mortimer, The Conversation
Trending
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When an emperor came calling on a newly independent India to learn from its early successes
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Kotak firm’s Rs 60 crore donation to BJP coincided with crucial RBI decisions on Kotak Mahindra Bank
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Bharti group’s Rs 150 crore bond donation to BJP coincided with Modi government’s telecom U-turn
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‘The Goat Life’ review: A protracted saga of suffering and survival
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How the high demand for coaching classes reflects India’s employment and economic distress
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Out-Bransoning Branson: How Baba Ramdev built a uniquely elastic brand with Patanjali
There are fascinating similarities between the Patanjali brand and the Virgin brand.
Anvar Alikhan
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Everything you need to know about the great educational breakthrough that is Idea Internet Network
Are you female and stuck in a Haryana village? Well you're still locked at home, but you have IIN!
Rohan Venkataramakrishnan