Watch: Apple's two-minute movie might be the best thing about its iPhone 7 and new watch launch
There was a time when its products spoke louder than its films.
Does Apple believe its long show unveiling the iPhone 7 and the Apple Watch series 2 was redundant?
This video capturing everything in 107 seconds may suggest as much. Why spend hours when two minutes is all it takes?
Two models of the Apple iPhone 7 were launched on Wednesday and they will be sold in India from October 7. While the device is hotly anticipated, social media users made fun of its incredibly high price tag and the wireless headphones or "airpods" that the product comes with.
the iPhone 7 starts at $649 and the 'airpod' headphones are sold for an additional $159 pic.twitter.com/MDiMD5ypN6
— antonio (@antoniodelotero) September 7, 2016
I sure hope the #iPhone7 comes with a "Find My AirPod" feature when your wireless earbud falls out of your ear. pic.twitter.com/opHkCpQ0Hn
— Frank Luntz (@FrankLuntz) September 7, 2016
Air pod gonna pop out your ear & fall in a crack on the treadmill & blow up & now the whole gym dead cuz u wanted to listen to Fergielicious
— Larry Beyince (@DragonflyJonez) September 8, 2016
Then: "I dropped one earring somewhere and I can't find it."
— Sapan Verma (@sapanv) September 7, 2016
Now: "I dropped one airpod somewhere and I can't find it."
Of course, they are very excited about their products. And much like this (imagined) response from the company, the video shows that Apple doesn't care too much about these naysayers.
Don't blink, the video says at the beginning, because incredibly monumental events are just about to pass. If you do blink, here's a quick summary of the summary: the phones are really really black, Nike and Apple are collaborating on the Apple Watch series 2, and everything is faster, brighter and more powerful.
Tech giant Apple has always portrayed itself as a company that does something other than make computers, phones and tablets. This idea went to its illogical extreme during Apple's Think Different campaign, where the positioning went something like this: first there were people like Albert Einstein, Bob Dylan, Martin Luther King, Jr.,Thomas Edison, Muhammad Ali, Mahatma Gandhi, and today there is only one man and company to bring about change – Steve Jobs and Apple.
For anyone tired of this type of positioning, there's always comedian Bill Burr to bring levity to the discussion.
Gandhi didn't have a sweatshop. He didn't have people leaping to their deaths, only to catch a net and get ricochet back through the window to have to put together yet another iPad. John Lennon didn't have children in his basement pressing those albums. New phone can't fit the old charger, this is your hero?
What next?
A video from Mashable, that would be difficult to distinguish from an actual Apple advertisement, imagines what future iPhones will look like. From 2017's iPhone 7s++, with no volume control button because Siri can do it better, to 2023's iPhone THX - 1138, where "we removed everything but the glass" because it's "what Steve Jobs would have wanted".
