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Simon McCoy is somewhat of a mini-celebrity on social media, besides being a veteran BBC newsreader. It’s mostly thanks to his trademark disinterested (read: openly sarcastic) style of reading news reports on certain subjects, which happen to include (any) news of Britain’s royal babies.

McCoy had trouble recently mustering up excitement as he announced the “news” -– “I’m not sure how much news this really is” – that the Duke and Duchess of Cambridge, aka Willam and Catherine – are due to have a third baby in April 2018. With a mild sneer, McCoy told his viewers, “Clear your diaries, get the time booked off, because that’s what I’m doing.”

He has previously delighted his viewers in similar manner in 2013, with mocking coverage leading up to the birth of Prince George, William and Catherine’s eldest child (video below) outside the Lindo Wing at St Mary’s hospital. “Plenty more to come from here. None of it news, of course, but that won’t stop us,” he announced. “The world’s media have gathered to report that there is no news. Let’s speculate, because that’s all we can do. Breaking news: we have no news….” he declared, before reading out messages from viewers echoing his views who called out the coverage as “sycophantic rubbish”.

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