Video: How did Old Monk gain its cult status purely through word-of-mouth advertising?
Introduced in 1954, the legendary dark rum has now been losing market share and fighting tough brand battles.
Play
Reading
-
1Homes turned to rubble, Kashmiri militants’ families question ‘collective punishment’
-
2The challenges of makhana’s rapidly rising appeal in india
-
3Hindi: The ‘national language’ that marginalises its own
-
4‘Great Mughals’ show in London reinforces colonial perspectives that museums claim to be questioning
-
5‘Black White & Gray’ review: A gripping dissection of the true crime genre
-
6Why India is a lifeline for medical tourists
-
7Punishment in search of a crime: Franz Kafka’s ‘The Trial’ turns 100
-
8As ties with India nosedive, Bangladesh makes overtures to China
-
9In a new book, a young naturalist writes about helping clear an invasive weed from Bandipur forest
-
10‘CJI Khanna came out of syllabus’: Why BJP launched a bitter attack on the Supreme Court
