Watch: Spike Jonze creates a surreal alternative reality in a new Apple HomePod advertisement
No, it’s not a music video for Anderson .Paak or FKA Twigs.
Spike Jonze has a penchant for combining the surreal with dance and music to serve up striking films. Joining the Oscar-winning director’s showreel of unusual advertisements and music videos is a new short film (above) that is a psychedelic amalgamation of the two.
To be sure, the short film may seem like a music video for Anderson .Paak’s new single Til It’s Over. But actually it’s a clever advertisement for Apple’s HomePod, implying that the home assistant is capable of turning your life into an alternative reality existence straight out of something like Inception. That’s a lofty promise, but Jonze’s artful direction, combined with singer-dancer FKA Twigs’s dynamic prowess and dance skills, will have you convinced.
This advertisement seems to continue from where Jonze left off with earlier ad films he has made, such as those for Kenzo perfume (below) or Adidas (bottom).