advertising
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The Readers’ Editor writes: To be financially viable, publications need subscriptions as well as ads
C Rammanohar Reddy
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Video: This is how Meghan Markle became a champion for gender equality at the age of 11
Scroll Staff
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Watch: This advertising campaign tries to spoof Narendra Modi, Arnab Goswami and Mamata Banerjee
Scroll Staff
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Watch: The man who has over 300 tattoos on his body, dedicated to the brands he loves
Scroll Staff
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Video: This Ramzan advertisement is really a powerful anti-terrorism message
Scroll Staff
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Watch: Filmmaker Michel Gondry recreates iconic rock music album covers in new ad
Scroll Staff
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Watch: A love story that goes horribly wrong in a campaign that gets its message just right
Scroll Staff
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Watch: The ad for a biryani spice mix and China-Pakistan ties that’s raising a few questions
Scroll Staff
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A print campaign inspired by this Gujarat tourism advertisement is angering conservationists
Scroll Staff
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Reliance Jio, Paytm apologise for using Narendra Modi’s picture in ads without permission
Scroll Staff
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Watch: The cool cola advertisement they will never run in India (because it will offend morals)
Scroll Staff
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Watch: If it's an ad from Google, it's got to be a tearjerker
Scroll Staff
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Indian brands are discovering feminism and gay rights, not the least because they sell
Suneera Tandon, qz.com Maria Thomas, qz.com
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From 'Star Wars' to 'Frankenstein': Watch four Christmas ads that bring in the holiday cheer
Scroll Staff
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The festive psychology behind Christmas TV advertising
Cathrine Jansson-Boyd, The Conversation
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A dull December: How demonetisation is hitting the advertising industry
Aarefa Johari
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Lego versus ‘Daily Mail’ strikes at the paper’s weak spot: its advertising revenue
John Jewell, The Conversation
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Long before Pierce Brosnan and Pan Bahar there were other Hollywood stars in weird ads
Anvar Alikhan
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Forget Pierce Brosnan’s stunts – all pan masala ads target the aspirational, sentimental Indian
Abhishek Sikhwal
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Pan Bahar's Pierce Brosnan ad created lots of buzz – but was it really effective?
Anvar Alikhan