marketing
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Unhealthy ultra-processed foods are designed to make us crave them and eat more
Kelly Garton, The Conversation Boyd Swinburn, The Conversation
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Digital marketing 101: Why email is still an effective and inexpensive way to catch a customer’s eye
Harish Vasudevan
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How omnipresent and covert digital advertising is shaping consumer attention and decisions today
Alessandra Di Lorenzo
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A new book offers practical advice on how to advertise consumer products on an e-commerce website
Arindam Paul
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In a new book, Meta CMO Alex Schultz argues that every organisation needs a ‘North Star’
Alex Schultz
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A new book suggests that brands should offer bespoke services to build a loyal customer base
Rajeev Roy
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In a new book, a brand coach offers tips on one-on-one communication with clients
Ambi Parameswaran
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Why the CEO of a marketing company argues that clear messaging helps small businesses grow quickly
Donald Miller
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How a feminine hygiene firm created brand awareness with innovative marketing strategies
Harsh Pamnani
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How ‘woke’ marketing obscures exploitation and social harm in supply chains
Mariko Takedomi Karlsson, The Conversation
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Watch: Marketing manager gets fired, creates unique video to present herself in the job market
Scroll Staff
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A new book suggests sustainable alternatives to the consumption of smartly advertised brands
Nagaraja Prakasam
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Sales of plant-based meat may be suffering due to an ideological divide over the environment
Jennifer Yule, The Conversation
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Management books: A marketing strategist’s technique for building businesses around customer needs
Rama Bijapurkar
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Cityscapes and identities: What advertisements, images tell us about commodities and consumers
Sreedeep Bhattacharya
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In China, luxury brands are finding out that making deals with influencers can earn them dislikes
Samuel Kwok, The Conversation
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Dark patterns: How websites trick you into making unintended (and possibly harmful) choices
Jasmine McNealy, The Conversation
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Even as Reliance is establishing itself as a tech major, its online presence remains poor
Ananya Bhattacharya, qz.com
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IKEA isn’t bringing its iconic print catalogue to India
Suneera Tandon, qz.com
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Justin Trudeau’s India debacle shows what happens when even nations develop ‘brand’ identities
Rebecca Ogden, The Conversation