Art Of Advertising
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‘Bravery is in our DNA’: Ukraine is the first country to use branding to fight a war
Ukraine has partnered with an advertising company to produce an innovative nation branding campaign.
Nadia Kaneva, The Conversation
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The uproar over Johnny Depp’s Dior ad missed a few nuances
The advert was made in collaboration with the respected non-profit known as Americans for Indian Opportunity ‘in order to respect indigenous cultures’.
Joy Porter, The Conversation
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‘Veere Di Wedding’ was an exception. Product placements in Indian films reduced in 2018
Bengali was the only regional-language industry that showed a rise in brand associations, according to a survey.
Ananya Bhattacharya, qz.com
Trending
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‘We are living in perpetual fear’: Prajwal Revanna video leaks spark panic among women in Hassan
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Unnatural sex between husband and wife not rape, woman’s consent immaterial: Madhya Pradesh HC
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‘Physical building of WhatsApp University’: Satire on viral video of Galgotias University students
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‘Knowing we’re mortal gives us purpose’: Nobel laureate Venki Ramakrishnan on his new book
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In Mathura, Muslims say they were denied their vote. No complaints in Hindu areas
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Brush with controversy: Why Gillette’s campaign against toxic masculinity has been so polarising
Amid the praise for the new advertisment has been tons of backlash and criticism.
Alan Abitbol, The Conversation
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How JRD Tata came up with a marketing strategy that ran through Tata ads for nearly a century
From ‘swadeshi soap’ to ‘Jaago re’: The theme of nation-building has been at the centre of the conglomerate’s advertising.
Deborah D’Souza
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How a Beatles song (with an Indian connection) helped Nike become a billion dollar brand
John Lennon’s ‘Revolution’, written in India, was panned by the radical media in 1968. In 1987, it became the controversial soundtrack of Nike’s seminal ad.
Alan Bradshaw, The Conversation
Video
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Video: What will it take to bring back peace to Manipur?
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‘Physical building of WhatsApp University’: Satire on viral video of Galgotias University students
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Watch: Meet Sparkles, the new avatar of Boston Dynamics’ robot dog with a special costume
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Watch: Diljit Dosanjh invites young fan on stage, dances with him during his sold-out Vancouver show
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Watch: School authorities turn classroom into swimming pool to encourage attendance during heatwave
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70mm Man: C Mohan, who designed the logo for ‘Sholay’ and other classics
Ramesh Sippy’s landmark film was released this week 42 years ago. Its designer was one of the leading exponents of Bollywoood Expressionism.
Rajesh Devraj
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Video: This Ramzan advertisement is really a powerful anti-terrorism message
It’s surreal, and that makes it all the more real.
Scroll Staff
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Watch: Filmmaker Michel Gondry recreates iconic rock music album covers in new ad
This trip through the history of music is full of surprises.
Scroll Staff
The Reel
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‘Presumed Innocent’ trailer: Jake Gyllenhaal plays a lawyer accused of murdering his lover
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‘Lampan’ trailer: Marathi series is based on Prakash Narayan Sant’s stories
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Watch: ‘Murder in Mahim’ series is based on Jerry Pinto’s crime novel
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‘Women Of My Billion’ review: What happens when women get talking
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‘The Broken News’ S2 review: A competent second round of TV channel rivalry
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Watch: How China is marketing its One Belt, One Road project through singing children
These are not kids singing cutesy songs.
Scroll Staff
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Watch: This Indian Air Force recruitment advertisement for women gets something right
Finally, a whiff of gender equality in the skies.
Scroll Staff
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Watch: The Dhananjayan dancing couple is bound to get new fans with these TV commercials
No, they didn’t learn their moves on the mobile internet.
Sruthi Ganapathy Raman
The Field
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IPL 2024: Kolkata beat Mumbai in a thriller at Wankhede for the first time in 12 years
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Boxing, Asian U22 & Youth C’ships: Brijesh, Aryan and five other Indians enter finals
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Cricket, ICC rankings: India remain No 1 in ODIs and T20Is, ranked second in Tests
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Watch, ICC Men's T20 World Cup: Sean Paul and Kes combine to create tournament's official anthem
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Boxing, Asian U22 & Youth C’ships: Four Indians move to semi-finals with comprehensive wins