Soft Power

First vaccines, now wheat: India falls short of its lofty soft power goals, yet again

Weeks before it banned wheat exports, the Modi government had promised to plug the deficit created by Russia’s war in Ukraine.

Manavi Kapur, qz.com
· May 17, 2022 · 07:30 pm
From Kannada rock to Sufi gospel: India puts its soft power on show in Australia

A 12-week-long festival across seven cities in the continent gives cultural diplomacy a big push.

Neena Bhandari
· Nov 08, 2016 · 07:30 am
Why Hollywood is building free home theaters for American embassies

Four US embassies got upgraded screening rooms last year, paid for by the lobbying arm of the big studios. The industry and the government say there were no strings attached.

Robert Faturechi, ProPublica
· Jul 06, 2015 · 09:00 pm

'Friends' cured India of its colonial hangover ‒ and made it fall in love with America

The television show taught us how to speak in a new way and loosened our attitudes to sex.

Shoaib Daniyal
· Sep 26, 2014 · 04:30 pm